A representative YouGov survey commissioned by AIDA Cruises in 2025 highlights the high level of interest in multi-generational travel: two-thirds of people in Germany (66%) have already taken a multi-generational trip. Respondents cite shared experiences and memories, as well as spending more time with family, as their primary motivations.
At the same time, there is a desire for space to accommodate different needs during the trip; 45% of respondents expressed a wish for separate areas where they could retreat. Booking multiple cabins creates opportunities for individual downtime within the shared vacation experience. Further information on the study can be found at aida.de/presse.
The booking promotion focuses on voyages in Northern Europe and the Mediterranean. These trips offer various options for a shared summer vacation: *AIDAperla* departs from Hamburg to visit major European cities, *AIDAnova* sets course for Scandinavia from Kiel, and *AIDAcosma* combines a Mediterranean cruise departing from Mallorca with a visit to Corsica. Additionally, for selected cruises departing from Mallorca, discounted airfares are available for children.
On board, families and groups of friends can spend time together while also tailoring their vacation to their personal interests.
Further information on participating voyages, travel dates, and promotion terms and conditions is available here. Bookings can be made via travel agencies, the AIDA Customer Center at +49 381 20 27 07 07, or at aida.de.
FAQ regarding the AIDA Summer 2027 booking promotion
Which voyages does the offer apply to? This offer applies to selected voyages taking place between April and October 2027. Details regarding the participating voyages and dates are available on the promotion page.
What does the promotion include?
When booking a minimum of two and a maximum of four cabins, a 10% discount is applied to the cabin price for the first and second guests.
When is the promotion valid?
The promotion applies to new bookings made between October 1 and October 21, 2026 (inclusive).
Which fare types are eligible for the discount?
The promotion applies to new bookings made under the COMFORT ALL IN, PREMIUM ALL IN, and PREMIUM fares. Suites, insurance, travel packages (including arrival and departure), the ALL IN component, and other price elements are excluded from the discount.
Can this promotion be combined with other benefits?
No. This promotion cannot be combined with other offers or benefits.
Where can the voyage be booked?
Bookings can be made via travel agencies, the AIDA Customer Center, or at aida.de.
Promotion Details
For new bookings of at least two and up to four cabins made during the promotional period (October 1–21, 2026), a 10% discount is granted on the cabin price for the first and second guests. All cabins must be booked under a single booking number. Valid for selected voyages between April and October 2027 under the COMFORT ALL IN, PREMIUM ALL IN, and PREMIUM fares. Suites are excluded. Insurance, travel packages (including arrival and departure), the ALL IN component, and other price elements are excluded from the discount. For selected AIDAcosma voyages, a child flight fare discount is available for children up to and including 15 years of age (at the time of travel) on the COMFORT ALL IN, PREMIUM ALL IN, and PREMIUM fares for flights to and from selected airports. Cannot be combined with other promotions or benefits. Limited availability. Subject to change. The current AIDA terms and conditions apply (available at aida.de/agb).
Tags: AIDA Cruises