New Insights Just Dropped: Annual Tourism Monitor 2026 & Kidfluencers on the Rise!

 

The Asia Pacific tourism industry is officially transitioning from recovery to a new phase of strategic growth. According to the latest Annual Tourism Monitor, early 2026 arrivals reached 239 million (up 2.9% Y-o-Y), achieving 96.3% of pre-pandemic levels. Performance varies across destinations, with Vietnam and Korea (ROK) exceeding 2019 volumes, while results in several established markets have softened. In the full report, you'll learn: Market-by-market arrival figures and source market comparisons How air connectivity, visa policies, and travel costs are impacting destination competitiveness

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Tourism in Focus (Oct): Kids are the New Influencer

Kids are no longer passive passengers on family vacations—they are curating itineraries. Research from Tripadvisor reveals 80% of children influence family travel choices, driving a 50% boost in kids-related experience bookings. From pop-culture inspiration to strict school calendar planning, kidfluencers are reshaping booking timelines and spending habits. Read the report to learn more about tailoring amenities for different age groups and building destination loyalty.

Complimentary for All PATA UPDATES MEMBERSHIP Welcome New Member “Pakistan is going through a tourism transformation, and we would like to leverage PATA’s network to showcase the various sides of its beauty to adventurous travellers.” Get to know Avari Hotels > EVENT PTM 2027: Super Early-bird Registration Exhibitors: Register before Dec 31, 2026 to secure your 25% super early-bird discount and save up to $1,925 on your booth space. PTM 2026 exhibitors will receive an extra 5% loyalty discount on top of the super early-bird rate. Secure the deal > YOUTH Meet Our Q4 2026 Interns We’re excited to introduce the final batch of PATA 2026 interns, joining us from Indonesia, Myanmar, and the Philippines. With interests ranging from creating meaningful travel experiences to exploring tourism data and accessibility, we look forward to ending the year on a high note with these young professionals. Get to know them > PARTNER EVENT Nov 3-5: WTM London From networking to sourcing, learning to showcasing, WTM London empowers the travel industry to grow stronger together. A true celebration of the power of connections, community, diversity and innovation. Meet us there! GOLD AWARDS Marketing Campaign - Carrier: SriLankan Airlines Following Cyclone Ditwah, the campaign responded quickly via Meta and Google platforms to reassure more than four million high-intent travellers across Europe, Australia, and India that Sri Lanka was safe and ready to welcome visitors with real-time reassurance during the key booking period to minimise cancellations, sustain forward bookings, and stimulate inbound demand. Learn more about the campaign > | Check out other winners > Cultural Heritage Preservation: DASTA, Thailand The initiative brought a 100-year-old Thai-Chinese community back to life by preserving its traditions, heritage, food, and way of life, while creating opportunities for younger generations to return and grow their family businesses. Today, 190 entrepreneurs are involved in ensuring that local communities are the primary decision-makers and architects of their own development.  See how DASTA did it > | Check out other winners > PATA MEMBER & CHAPTER UPDATES CAREER Marianas Visitors Authority Is Hiring a Managing Director   The Marianas Visitors Authority is inviting applications for the position of Managing Director- based in Saipan, offering an opportunity to lead its work in promoting the Marianas as a tourism destination. Applications will close on November 2, 2026. Review the full job description and application requirements > DESTINATION Maldives Secures Five Honours at World Travel Awards Asia, Oceania & Indian Ocean Gala 2026   The Maldives celebrated a triumph at the World Travel Awards Asia, Oceania & Indian Ocean Gala Ceremony 2026, securing five major regional honours, including Indian Ocean’s Leading Destination and Leading Tourist Board for Visit Maldives Corporation. Over 15 local hospitality brands were also recognised across luxury, diving, and sustainable travel. Celebrate with Visit Maldives > ANNOUNCEMENT Discova Achieves B Corp Certification, Turning Years of Purpose-Led Action Into Measurable Impact   Discova has officially achieved certified B Corporation status, joining a global network of businesses recognised for high social and environmental standards. The year-long verification process validated Discova's longstanding commitments to empowering local communities, advancing female leadership, and driving responsible business practices. While celebrating this milestone, the company is already focusing on future supply chain sustainability. Discover more about Discova’s B Corp journey > CHAPTER Meet PATA Chinese Taipei Chapter at the 2026 Taiwan International Travel Fair   The PATA Chinese Taipei Chapter will participate in the 2026 Taiwan International Travel Fair (ITF), held from November 6 to 9 in Taipei. As Chinese Taipei’s largest travel exhibition, ITF showcases diverse travel products to hundreds of thousands of visitors. Members are invited to connect with local industry leaders at booth M1013, which includes a hosted networking session on November 6. Read the full release for full schedule and meeting contact details > MORE MEMBER & CHAPTER NEWS Tags:  PATA