“What stands out to me is that these awards recognize four very different pieces of our work,” Franker said. “We’re being recognized for how we care for the destination, how we tell its story and how we connect with travelers.
That takes a lot of creativity and collaboration, and it speaks to the talent of our team and agency partners and the care they bring to showcasing the Florida Keys.”Visit Florida Keys & Key West earned:
Henry Award — Sustainable Tourism Marketing: Integrated Ecotourism Program
Henry Award — Social Media Marketing: “Destination Instant Experiences”
Silver Award — Websites: “Next-Generation Website for the Future of Destination Marketing”
Silver Award — Mobile Marketing: “Key West Duo Scroller”
For more information about the Florida Keys & Key West, visit www.visitfloridakeys.com.