Marriott International and LG Electronics have jointly developed a cloud platform for guestroom entertainment and technology, which Marriott plans to adopt across its participating hotel portfolio.
“Our collaboration with LG reflects Marriott’s commitment to building technology that elevates the guest experience across our portfolio,” said Drew Pinto, EVP/chief revenue and technology officer, Marriott International. “By combining LG’s connected-device capabilities with Marriott’s hospitality expertise and enterprise platform, we are creating a more seamless, personalized guestroom experience while helping hotel teams operate more efficiently. This work is an important step toward building a smarter technology ecosystem that evolves alongside the needs of our guests.”
John Won, SVP/head of U.S. commercial display solutions B2B business, LG Electronics, said, “A prime goal is to make the TV part of a connected guestroom experience rather than a standalone device. This new guestroom technology platform helps turn the displays into a more unified experience for travelers, providing entertainment, hotel content and room functions with a seamless, easy-to-use system.”
The technology enables seamless authentication and management of LG smart hotel TVs and set-top boxes across participating Marriott properties, while reducing reliance on traditional on-premises video distribution infrastructure, according to the companies. LG’s connected-device capabilities are integrated into Marriott’s infrastructure to enable a future smart-room experience.
Beyond enhancing the guestroom experience, the platform provides Marriott with a centralized enterprise management environment for its in-room technology. Marriott associate teams will now be able to monitor device health, performance and status across individual guestroom televisions, entire hotel properties, specific brands or groups of hotels and even the broader property portfolio. This centralized approach enables faster issue identification, more efficient content and application updates and improved operational visibility across Marriott’s global hospitality network.
A key feature of the technology is its in-room entertainment system, which supports linear TV, streaming and FAST channels, including more than 40 OTT applications and 250 channels. The television experience will also offer personalized advertising via LG Channels and client-side ad insertion.
The guestroom technology will launch with an initial pilot across Marriott brands at 40 locations in the U.S. and Canada, before potentially expanding more broadly across Marriott’s global portfolio at participating hotels.
As the collaboration evolves, Marriott and LG intend to explore opportunities to extend connected digital experiences and centralized management capabilities into public and shared spaces throughout hotel properties, creating a more unified technology ecosystem across the hospitality environment.
Tags: Drew Pinto LG Electronics John Won Marriott International