● The Hub combines ETG’s owned
channels with external media and distribution partners, leveraging company’s
data, expertise and global reach.
● The unit supports travel brands throughout the campaign lifecycle, from strategy and creative development to activation, tracking and reporting.
September 9, 2026 – Emerging Travel Group (ETG), the global travel technology company behind RateHawk, ZenHotels and Roundtrip, is experiencing growing demand from travel industry players for marketing and promotional opportunities across its platforms. The company’s marketing revenue increased twofold in the first eight months of 2026 compared with the same period last year. In response to this growing demand, the Group is launching ETG Marketing Hub, a dedicated advertising unit that enables travel industry partners to connect with relevant audiences through ETG’s platforms and external marketing channels.
The new unit brings together ETG’s advertising and promotional capabilities across its own channels, including RateHawk and ZenHotels. Together, the platforms reach millions of individual travelers and more than 110,000 travel professionals across 180 countries. The unit also works with an expanding network of external media and distribution partners, giving brands a single point of access to plan and execute campaigns across multiple channels. By combining ETG’s data and years of travel industry expertise with the reach of its own and partner channels, the company can deliver impactful campaigns at scale and connect brands with relevant audiences globally.
ETG Marketing Hub is tailored to the needs of a broad range of industry players, including hotels, airlines, rail operators, tourism boards, destination marketing organizations (DMOs), destination management companies (DMCs) and other travel brands looking to reach high-intent travelers.
“Over its 16 years in the market, ETG has built a strong travel network connecting travel service providers with both professional and individual bookers across our platforms,” said Felix Shpilman, CEO at Emerging Travel Group. “Demand for proven solutions that give advertisers visibility among high-intent travel buyers is surging, and the dedicated unit within ETG will enable us to better meet the needs of our advertising partners.”ETG Marketing Hub supports partners throughout the entire campaign lifecycle, providing expertise at every stage – from media planning and creative development to campaign activation, performance tracking and post-campaign reporting.
Anna Kladova, Chief Marketing Officer at Emerging Travel Group and Managing Director of advertising unit, commented: “Our goal is to give travel brands the tools they need to reach the right audiences. With 16 years of experience, extensive data, and a deep understanding of our users, we are well positioned to deliver on that goal. Whether the objective is to drive occupancy, promote specific routes or seasonal offers, or increase arrivals, we can build high-performing campaigns driving relevant traffic.”
“The team works closely with advertising partners to
build tailored marketing strategies. Campaigns of any scale can be built using
a wide range of formats and channels, including banners, priority placements,
bespoke newsletters, dedicated landing pages, FAM trips, social media marketing
and other options,” added Anna Kladova.
More information on campaign opportunities are
available at Marketing Hub.
About Emerging Travel Group
Emerging Travel Group is a UAE-based online travel group founded in 2010 that operates travel brands for individual travelers, B2B travel professionals, and corporate customers in over 190 source markets.
Our products help clients book all types of travel services: more than 3.3 million hotels from over 250,000 properties contracted directly, flight tickets of 450 airlines, transfers in 150 countries, car rental, and other travel-related services.
Emerging Travel
Group employs more than 3,900 people across the USA, Europe, North and South
America, the Middle East, and South Africa in roles ranging from product and
business development to specialized multilingual customer support for all our
customers, whether they are trade partners, corporate travelers, or individuals
simply booking their hotels online.
Tags: Felix Shpilman, Emerging Travel Group Anna Kladova