INSIGHT
Algorithms, Alliances, and Authentic Roots: Key Takeaways from PTM 2026 |
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| Discover 3 shifting trends and 2 vital principles reshaping Asia Pacific travel in our two-part PKF 2026 recap series. Learn how AI disruption, evolving consumer behaviour, and community-centred growth are driving the future of regional tourism. Part 1- the trends | Part 2 - the principles |
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PARTNER EVENT
Oct 15-17: Global Tourism Economy Forum Macao |
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| GTEF26 Macao will examine how tourism builds the conditions for a shared future: connecting economies, sustaining livelihoods and holding open channels of exchange where others have closed. Be a part of the conversation > |
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GOLD AWARDS
Destination Marketing Campaign (Asia): Macao Government Tourism Office |
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Blending POP MART characters with Macao’s UNESCO heritage, local flavours, and neighbourhood culture, Macao Government Tourism Office’s “POP MART MACAO CITYWALK” invited visitors to explore the city through themed checkpoints, photo spots, stamp quests, and exclusive experiences.
Check out the award-winning campaign > | Check out other winners > |
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| Climate Action Initiative (Destination): Designated Areas for Sustainable Tourism Administration, Thailand |
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Connecting policy with grassroots action, DASTA's project in the Nan community empowered hotel staff members to form frontline "Green Teams" who turned the initiatives into daily operational habits, integrated local artisans and organic farmers directly into the hotel supply chain, and helped 14 pilot hotels transition into green certified operations through mentorship and established framework.
Check out the climate action project > | Check out other winners > |
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| PATA MEMBER & CHAPTER UPDATES |
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DESTINATION
OCIT Announces Official Launch of Marshall Islands Pocket Guide The newly launched Marshall Islands Pocket Guide offers travellers a comprehensive online resource to plan and navigate their visits across the Republic. Featuring 136 detailed articles, including a curated list of 101 local activities, the digital guide covers authentic cultural experiences, dining, accommodations, and practical transport logistics. Visitors can use the accessible platform to seamlessly discover local businesses and book memorable island itineraries. Get a pocketful of travel tips > |
INSIGHT
New Research Reveals Travelers Are Two Years Ahead of the Travel Industry on AI A new study from MMGY Travel Intelligence, Mindtrip, Sabre, and Sojern highlights a growing divide in the travel sector: 75% of travellers plan to use AI for future trip planning, yet only 26% of destination organisations have a formal AI strategy. As tourists increasingly rely on algorithms to discover locations and build itineraries, destinations must adapt. Explore actionable insights for industry leaders, read the full study > |
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SUSTAINABILITY
“Steps for Impact 2027” Announced Khiri Travel and the Khiri Reach Foundation have scheduled their pan-Asian Steps for Impact 2027 charity walkathon for January 30, 2027. The fundraiser will feature 14 events in eight countries, raising funds for grassroots initiatives through walks, corporate sponsorships, and an online travel product auction launching in December 2026. Learn how you and your organisation can get involved > |
ANNOUNCEMENT
Saudi Outbound Launches at WTM Spotlight Riyadh 2026 Chameleon Strategies has launched Saudi Outbound, a dedicated marketing agency assisting global destinations in attracting Saudi travellers. Debuting at WTM Spotlight Riyadh 2026, the firm highlights that Saudi outbound expenditure reached SAR 110.4 billion in 2025. Advocating for bespoke strategies over generic regional plans, the agency offers strategic development, online training, and market intelligence. Learn more > |
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