The growth is creating new opportunities for investors across Mexico’s leading coastal destinations and major urban centres, where luxury hotels, resorts and branded residences continue to expand.
Tourism becomes second-largest investment recipient in 2026
According to the Asociación de Desarrolladores Inmobiliarios (ADI), the tourism sector is expected to become the second-largest recipient of real estate investment in 2026.
Projected investment in tourism-related developments is estimated at US$3.882 billion, exceeding investment in industrial facilities. The main destinations attracting capital include Quintana Roo and Nayarit, while Jalisco and Mexico City are also gaining importance as luxury tourism markets.
Luxury tourism currently represents around 20% of total hotel sector revenues. According to analysis by Onirius Capital, the segment is expected to generate more than US$4.2 billion annually by the end of 2026, around double the level recorded a decade ago.
Urban destinations attract luxury travellers
The transformation of Mexico’s urban tourism sector is becoming increasingly visible, particularly in Mexico City. According to Luis Ruiz, managing partner at Onirius Capital, cities previously focused mainly on weekday corporate travellers are now developing into independent high-end leisure destinations.
In Mexico City, domestic visitors continue to represent the larger share of tourist volume. However, international travellers generate a significant share of tourism spending. In 2025, foreign visitors spent MXN 102.174 billion on accommodation in the capital, representing an 18.8% increase compared with 2024 and surpassing the 2019 level of MXN 72.127 billion.
Luxury accommodation rates continue to rise
Premium hotel pricing is also reflecting the growing demand for luxury experiences. In Los Cabos, several luxury resorts now exceed US$1,000 per night. In Mexico City’s upscale districts, including Reforma, Polanco and Condesa, room rates have reached around US$700 per night. New lifestyle hotel projects, including Andaz and Mondrian properties, are introducing rates between US$300 and US$400 per night.
Branded residences expand across Mexico
Beyond traditional hotels and resorts, Mexico’s luxury tourism market is also expanding through branded residences.
These developments combine private villas and apartments with high-end hospitality services, creating residential products linked to luxury hotel brands and tourism destinations.
Branded residence projects are gaining momentum in Mexico City, Guadalajara and Monterrey. Around 60% of these properties are estimated to be purchased by foreign buyers, mainly from the United States and Canada.
The continued expansion of luxury accommodation, premium residential projects and international demand is reinforcing the connection between Mexico’s tourism sector and real estate market.
Tags: Mexico luxury tourism