News in Brief:Seatrade Cruise News Latest Headlines

 

NCL shifts pricing strategy, sharpens market positioning The lowest pricing will come early in the booking cycle, and there will be more focus on reaching the target customers: premium families and seasoned travelers. Read full story

Five known NCLH ship exits against 16 newbuild additions From 2026 to 2029, growth will 'meaningfully' moderate to a 2.5% CAGR, CFO Mark Kempa said. Read full story Virgin Voyages to Amsterdam for first Northern Europe season Four Scandinavia/Baltic sailings including one to the Arctic Circle are featured, and a Season Pass will be available for the full run. Read full story Viking schedules Chinese-language cruises in Northern Europe 'Nordic Discovery' itineraries between Oslo and Stockholm are port-intensive with calls in Norway, Denmark, Poland, Lithuania, Latvia and Sweden. Read full story

Seatrade Cruise Talks > In Conversation with MedCruise President Theodora Riga > Cruise Pioneers Episode 11 | Ocean Conservation at Sea > Cruise Pioneers Episode 10 | Cutting Food Waste with Smart Tech Seatrade Cruise Review > Read the June 2026 issue Inside Expedition Cruising: The Expanding Definition of Exploration > Download Your Copy Latest Orderbook > Download Orderbook – July 2026

Christine Cole posthumously inducted into CLIA Australasia Hall of Fame She worked 'patiently and persistently' to develop cruising over many roles at Tourism Western Australia. Read full story Nicola McNeish joins Silversea as UK sales director She will join from Celebrity Cruises at the end of September. Read full story NCLH's Q2 outperforms but full-year guidance disappoints Shares dipped 7% pre-market open. The company also said it reached an agreement to sell Oceania Sirena. Read full story Aurora Expeditions makes a play for children Half-price fares are available for the half-pints. Read full story Upcoming Seatrade Cruise Events Seatrade Cruise Med 16 - 17 September 2026. Las Palmas Cruise Port. Las Palmas. Spain. Seatrade Cruise Med is set to take place at the stunning new location of Las Palmas Cruise Port in Las Palmas, Spain. Join cruise professionals from the Mediterranean and adjoining seas as they come together to share ideas, forge new partnerships, and plan for the future of the cruise industry. Find out more › Seatrade Cruise Asia 16 - 20 November 2026. Kuala Lumpur. Malaysia. Seatrade Cruise Asia brings local and international executives and businesses together for networking, learning and discussion on opportunities for future growth potential. Find out more › Seatrade Cruise Global 5 – 8 April 2027. Miami Beach Convention Center. Miami Beach. FL. USA The international cruise industry event of the year is back! Hear the latest updates from across the industry and take part in discussions that will shape the future of cruising. Find out more › F&B@Sea 7 – 8 April 2027. Mana Wynwood Convention Center. Miami. FL. USA. The one-of-a-kind immersive F&B experience for the cruise industry. Meet visionary leaders, renowned chefs, and top mixologists who will unveil the latest trends and sustainable innovations transforming the industry. Find out more ›

Nautical Institute launches global survey on maritime technology impact The goal is to understand how technology is affecting seafarers' daily work, safety, skills and welfare as part of a collaboration with Lloyd's Register Foundation. Read full story Neptun Werft delivers Viking Dagur The 190-passenger Longship will sail on the Rhine, Main and Danube rivers. Read full story Ponant expands Antarctic programme with 30+ departures for 2028-29 More than 30 Antarctic departures for the 2028-2029 season across four vessels, including a first full Antarctica circumnavigation. Read full story Princess Cruises outlines 8-ship 2028 Alaska season There will be 185 departures from five homeports across 14 itineraries. Read full story

MSC World Asia to feature expanded retail offering MSC Cruises' newest flagship will feature an expanded retail programme including luxury boutiques and family-focused shopping venues when it debuts in the Mediterranean. Read full story TUI Luzia floated out at Kladovo Shipyard, Serbia TUI River Cruises' first purpose-built vessel has been floated out in Serbia, marking a major construction milestone ahead of its June 2027 delivery. Read full story

Princess’ New South Wales and Australian Capital Territory manager Louise O'Hare joins from Emirates. Read full story Aroya extends Al Nassr FC sponsorship deal through 2026-27 Aroya Cruises has renewed its sponsorship agreement with Al Nassr Football Club, continuing a partnership that began in 2023. Read full story

More Topics Covered by Seatrade Cruise News Food and Beverage Covering trends, menu designs, suppliers, produce, and experiential dining and drinking. Find out more › Hotel Operations, Entertainment and Retail The latest news from across hotel operations, concessions, onboard retail and entertainment. Find out more › People and Opinions The latest ne