New Report to Help You Surf This AI Wave. 🏄 PTM Official Hotels Open for Booking

 

Beyond the search engine, a travel revolution is unfolding. With 64% of Asia Pacific travellers already using AI to plan, research, and refine their journeys, digital assistants are transforming how destinations are discovered.   How is this shift toward machine-mediated, conversational search redefining visibility for APAC hotels and tourism boards? How can brands structure their information so AI systems actually recommend them, ensuring they aren’t overlooked in a less transparent landscape? This is Where You Win in This AI Game This issue is authored by Amadeus, a global IT provider improving the business performance of travel and tourism players and a PATA Corporate Member. Meet us here: Jul 16, 3:30 - 4:20 PM @ "Nikkei Asia Forum", Bangkok, Thailand: Noor Ahmad Hamid, CEO, to speak on panel "From Arrival to After-Dinner: Upgrading Tourism Value Chain Across Region" Sep 8, 12 - 12:25 PM @ "Fortune Leaders Forum 2026", Macao, China: Noor Ahmad Hamid, CEO, to speak on panel "The Future of Travel" Get in touch with us via Memberteam@PATA.org if you would like to connect. PATA UPDATES MEMBERSHIP Welcome New Members “PATA brings together the organisations that shape tourism across the Asia Pacific region, and we believe meaningful innovation happens when these different perspectives come together. Tidesquare hopes to both contribute our experience in travel technology and distribution while continuing to learn from destinations and partners across the region.” Meet Tidesquare > We are delighted to welcome three new members to the community! Get to know them better >  Maple Hotel  Shanghai Yibo International Travel Service Co., Ltd.  Wizz Holidays Pvt Ltd

EVENT PTM 2026: Official Hotels Available PTM official hotels now open for booking! From US$71, enjoy a comfortable stay and make new connections at PTM 2026! Book your stay > Exhibitor Directory also now available > INSIGHTS The Next Wave of Source Markets and Destinations to Watch As destinations continue to compete for visitors, understanding the evolving behaviour of key source markets will be critical. Four key sources to look at: China, Japan, Korea (ROK), and the US. Find out why and what > Missed the complimentary webinar? Watch the full session > on demand and get a copy of the mid-year update report. PATA MEMBER & CHAPTER UPDATES INSIGHT Sports Travel isn't Niche Anymore. It's Mainstream   A growing wave of sports enthusiasts is driving a major global travel boom, according to MMGY Travel Intelligence’s Sports Travel Outlook. With the World Cup underway, 68% of these travellers plan to attend professional finals within two years. Crucially, they expect to spend $3,652 per trip, with 75% of that budget flowing directly into local hotels, dining, and retail rather than the event tickets themselves. Read the complete strategy online > ANNOUNCEMENT Roger Parnow Appointed Multi-Property General Manager at Bangkok Marriott Hotel the Surawongse and Le Méridien Bangkok   Roger Parnow has been appointed Multi-Property General Manager for Bangkok Marriott Hotel The Surawongse and Le Méridien Bangkok, effective June 1, 2026. Bringing nearly 20 years of local market experience, Parnow will oversee leadership and strategic growth for both properties. Each hotel offers a distinct doorway into the historic Surawong neighbourhood—discover their unique culinary scenes, wellness retreats, and cultural surroundings in the full article > EVENT Experience the Future of Hospitality Education at the AIHM Open Day 2026   The Asian Institute of Hospitality & Management (AIHM), founded by Minor Hotels in academic association with Les Roches, will host its Open Day 2026 on Saturday, August 8. Held at the Bangkok campus on the 9th floor of the Avani+ Riverside Bangkok Hotel, the event invites prospective students, families, and educators to experience "The Luxury Experience" through hands-on workshops, campus tours, and interactive trial classes. More information > PARTNERSHIP APOLA and The Long Run Form Affiliate Partnership   The Long Run (TLR) and the Asia Pacific Outdoor Lodging Association (APOLA) have signed a landmark agreement to drive sustainable outdoor lodging across Asia Pacific. With the regional glamping sector growing at fifteen percent annually, this partnership merges TLR's core conservation framework with APOLA's industry network. Through joint events, workshops, and strategic knowledge sharing, both organisations aim to help operators successfully balance environmental responsibility with commercial growth in rural regions. Learn more > MORE MEMBER & CHAPTER NEWS

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