The partnership will focus on implementing an influencer marketing programme aimed at increasing the property’s visibility among UK travellers and supporting direct booking growth.
Grande Real Villa Itália Hotel & Spa is part of Real Hotels Group’s
luxury portfolio and a member of Leading Hotels of the World. Located in
Cascais on Portugal’s Riviera, the property occupies the former summer
residence of Italy’s last king and combines historic architecture with
contemporary hospitality facilities.
The hotel features a thalassotherapy spa, dining concepts inspired by
Portuguese and Italian cuisine, and views across the Atlantic coastline.
Under the agreement, GEN PLUS Group will develop a destination-focused
influencer campaign highlighting Cascais as a year-round European destination
while positioning Grande Real Villa Itália as a luxury accommodation option
within the region.
The programme will involve UK-based travel and lifestyle influencers selected according to audience engagement,
relevance to the target market and alignment with the property’s positioning.
Content generated through the campaign will be distributed across digital
platforms including Instagram and TikTok, targeting UK consumers interested in
short-haul leisure travel.
Phoebe Irving, Head of
Projects at GEN PLUS Group, said: “Grande Real Villa Itália has
an extraordinary story to tell, a former royal residence, an iconic coastal
setting, and a genuine warmth of hospitality that sets it apart. Cascais is a
beautiful European destination, and we see a real opportunity to bring it to
the attention of UK travellers through authentic influencer partnerships. We’re
delighted to be working with Real Hotels Group on this campaign.”
Roberto Antunes, Director of Marketing, Digital, and Innovation at Real Hotels Group, said: “We are thrilled to be partnering with GEN PLUS Group to bring Grande Real Villa Itália’s story to UK audiences. Cascais is a truly special destination, and our hotel has a unique heritage that we believe will resonate strongly with discerning British travellers. We look forward to showcasing everything this remarkable property has to offer through this exciting new partnership.”
According to the companies, the collaboration forms part of Real Hotels
Group’s efforts to strengthen its presence in the UK market through targeted
digital marketing initiatives.
GEN PLUS Group stated that its influencer marketing approach includes
partner selection, campaign management and performance reporting designed to
support measurable outcomes for hospitality and destination clients.
Tags: Phoebe Irving, GEN PLUS Group Roberto Antunes, Real Hotels Group