AIDA Cruises improved in all eight categories, including sales support, catalog, and commission model, demonstrating particularly strong growth in key sales-related areas. The field sales force achieved the highest score across all performance categories, impressing above all with its friendliness, expertise, and excellent collaboration, which was characterized by an above-average contact frequency and quick, reliable availability. The informational and promotional materials also received very positive overall ratings. In addition to operational improvements, the study underscores the continued high brand relevance of AIDA Cruises in sales: The so-called "AIDA feeling" is perceived by sales partners as a particularly important sales factor and thus carries more weight than, for example, specific product features.
"Trading agency sales are a key success factor for us, and the current study confirms how important continuous dialogue with our partners is. Their feedback is of paramount importance to us: We listen carefully, take their feedback very seriously, and consistently incorporate it into our further development – always with the aim of becoming even better for our partners. At the same time, it is important for us to thank our partners for their open feedback. Only together can we create sustainable added value," commented Alexander Ewig, Senior Vice President Marketing & Sales at AIDA Cruises, on the study results.
For example, the reintroduction of the printed catalog demonstrates that the feedback from travel agency sales is being received and implemented accordingly. In the current study, this area now shows the greatest leap in improvement and is leading the competition.
The results are based on a nationwide online survey conducted by AIDA Cruises in cooperation with MANUFACTS Research & Dialog GmbH in February 2026 with over 1,600 sales partners.
Tags: Alexander Ewig, AIDA Cruises