European HorizonGBTA Advances Business Travel Priorities in High-Impact Brussels Engagement What’s new: (All the small things) From 7–9 April, GBTA’s Europe Advisory Board led an advocacy mission in Brussels, culminating in a roundtable at the European Parliament on 8 April. The engagements positioned business travel as an enabler of EU competitiveness, connectivity, and sustainability. In meetings with EU officials, GBTA emphasized managed travel’s role in compliance, duty of care, and lower-emission choices, and heard strong interest in continued collaboration backed by better data and practical industry input. - Passenger Package on Ticketing (expected 13 May): Officials signaled corporate booking tools will be exempt from proposed neutral display requirements.
- Rail passenger rights: GBTA was invited to submit input on how fragmented rules hinder modal shift ahead of the framework revision.
- Cross-border car rentals (June proposal): The Commission is preparing measures to allow re-renting vehicles across Member States to reduce surcharges.
- Sustainable aviation fuels: Momentum is growing for an EU-recognized book-and-claim system; the Commission and Parliament invited GBTA to contribute expertise.
Why it matters: EU institutions are increasingly receptive to business travel expertise at a pivotal moment of regulatory change. This engagement signals a shift from ambition to implementation in sustainable travel policy. GBTA’s leadership ensures that business travel perspectives are integrated into decisions that will directly impact booking systems, traveler behavior, emissions tracking, and the viability of lower-carbon travel strategies—while also advancing priorities around seamless mobility and traveler experience. What’s next: GBTA will build on this momentum by delivering targeted data and industry insights to inform upcoming EU initiatives. Several key packages are expected soon, and GBTA has advocated for priority provisions that—based on recent discussions—we expect to be reflected in the final proposals. The association will continue advocating for recognition of business travel within the EU’s tourism strategy, advancing seamless multimodal and cross-border travel solutions, and ensuring sustainability frameworks balance environmental goals with operational flexibility. These efforts create a timely opportunity for members to directly influence the future of business travel in Europe. | GBTA Drives Sustainable Travel Dialogue at European Parliament Roundtable What’s new: (Around the world) On 8 April, as part of the Brussels engagement round, GBTA convened a high-level roundtable event at the European Parliament. Hosted by Sérgio Gonçalves MEP (S&D, Portugal), the discussion brought together senior policymakers and industry leaders including Nikolina Brnjac MEP (EPP, Croatia), European Commission representative Andreea Staicu, GBTA CEO Suzanne Neufang, Stephan Baars, CEO of BCD Travel, and Ben Park, Executive Director, Travel & Sustainability at Parexel. Corporate leaders from Shell, BCD Travel, Parexel, Fragomen, Groups 360, and JDE Peet’s collectively demonstrated how corporate travel is the tip of the spear in setting new standards for all of travel. You can watch the recording here.
Discussions focused on key EU policy priorities, including the Sustainable Tourism Strategy and the Passenger Package on Ticketing. GBTA successfully highlighted critical barriers such as fragmented rail systems, inconsistent cross-border booking, and gaps in multimodal passenger protections—while also shaping conversations on border modernization, Sustainable Aviation Fuel (SAF) adoption, and multimodal transport integration.
A consistent theme throughout the discussion was the need for practical, scalable solutions that simplify cross-border travel and embed sustainability into the travel ecosystem. The dialogue underscored business travel’s leadership in sustainable mobility, including increasing corporate adoption of SAF, and reinforced GBTA’s role as a trusted voice driving innovation and policy alignment. Why it matters: The Roundtable, organized at the European Parliament for the second year in a row, shows a growing interest from the European Parliament in the business travel sector and its role in making sustainability and mobility rules work in practice. The roundtable moved the conversation away from abstract targets toward operational constraints and practical solutions at a time when the EU aims to continue its sustainability journey while increasing its economic competitiveness What’s next: GBTA will build on this momentum to continue engaging with key EU officials throughout the year by submitting concrete recommendations ahead of upcoming milestones such as the Sustainable Tourism Strategy and Passenger Package. The interest built in the sector in this event will that way translate into policy and legislative outcomes that take business travel and its contributions into consideration. | EU Aviation Strategy Set to Land in September: Clean-Tech and Innovation Take Center Stage (with Air Services Regulation Review) What’s new: (Get Dirty): The European Commission is set to launch a new aviation strategy and review the Air Services Regulation this September, aiming to address key issues around market organisation, consumer protection, and sustainability. A call for evidence will precede the strategy, focusing on competitiveness, sustainability, and innovation.
Innovation will be central, with emphasis on sustainable fuels, hydrogen technologies, efficient aircraft, and AI-driven air traffic management.
The strategy will be accompanied by a revision of the Air Services Regulation, with ongoing impact assessments. Politically sensitive topics include airline ownership rules, overflight guarantees during strikes, restrictions based on alternative transport modes, and carbon leakage risks. Why it matters: The EU’s aviation strategy could shape future policies. The April call for evidence lets business travel companies influence decisions early, helping them plan for sustainable travel. Business travel managers should expect changes to airline models, potentially impacting contracts, bookings, and compliance. | |