After experiencing a remarkable 31% increase in Indian
arrivals last year and an outstanding 224% growth since 2019, the Moroccan
National Tourism Office (MNTO) has successfully concluded a three-city MICE
roadshow in India. The event, which took place in Chennai, Hyderabad, and
Bengaluru on March 23, 24, and 25, 2026, respectively, drew more than 80 travel
trade professionals and Moroccan industry representatives, emphasizing
Morocco’s rising prominence as a top destination for MICE and experiential
travel.
Morocco’s prowess in the MICE sector is evident
through its state-of-the-art convention centres, luxurious hospitality
offerings, and world-class infrastructure across cities like Marrakech,
Casablanca, and Rabat. The country’s experience in hosting large-scale
international events, including the 22nd COP22 conference with 27,000 attendees
and the 2023 World Bank and IMF Annual Meetings, highlights its exceptional
capability to accommodate and manage high-profile global events, particularly
for Indian delegations.
With a vast network of 300,000 hotel rooms and large-capacity venues such as Marrakech’s Palais des Congrès and the 30,000-capacity Espace Bab Jdid, Morocco stands out as one of the few destinations worldwide equipped to handle India’s large-scale incentive events while maintaining its luxury standards. This logistical strength is complemented by an in-depth understanding of Indian traveller needs. The “Access Maroc” e-Visa platform offers quick processing times, ranging from 3 to 7 days, while on-site services include English and Hindi-speaking chauffeurs.
Understanding the importance of culinary preferences
for Indian visitors, Morocco has crafted a dedicated culinary team that
includes Michelin-starred Indian chefs at The Oberoi Marrakech, as well as
specialized Indian chefs in Casablanca and Rabat. The wedding tourism sector is
also gaining momentum, with 2026 anticipated to be a milestone year, as more
high-profile Indian weddings evolve into multi-day events, including exclusive
palace and resort takeovers. Additionally, Morocco’s film tourism scene, particularly
the cinematic charm of Ouarzazate—known as the “Hollywood of Morocco”—provides
a spectacular backdrop for corporate galas and lavish celebrations, reminiscent
of Bollywood grandeur.
Commenting on the initiative, Jamal Kilito, Country Manager India, MNTO, said:“India is rapidly evolving into a high-intent, high-value market for Morocco. Our approach today goes beyond awareness, as we are focused on conversion, deeper partnerships, and building long-term preference. We are seeing strong momentum across MICE, luxury travel, and destination weddings, supported by growing media visibility and strategic collaborations. With significant investments made in preparation for AFCON 2025 and the FIFA World Cup 2030, Morocco is enhancing its infrastructure and event facilities, making it an ideal destination for international conferences, incentive programmes, and large-scale celebrations.”
In 2025, Morocco saw a remarkable influx of 53,697
Indian visitors, reflecting a 31% increase from the previous year. With a goal
of attracting around 70,000 Indian tourists in 2026, Morocco is leveraging its
growing MICE (Meetings, Incentives, Conferences, and Exhibitions) sector and
expanding luxury partnerships to drive this ambitious target. By blending
cutting-edge infrastructure with travel experiences that align with cultural
expectations, Morocco is positioning itself as the top destination for Indian
planners seeking unique corporate, incentive, and celebratory journeys.
In March 2026, Morocco’s tourism push took another
leap with a strategic MICE roadshow across Chennai, Hyderabad, and Bengaluru,
drawing over 80 travel professionals and Moroccan stakeholders. This series of
events, held from March 23 to March 25, further cemented Morocco’s reputation
as a premier MICE and experiential travel destination for Indian visitors. With
a 31% rise in Indian arrivals last year and a staggering 224% growth since
2019, the Moroccan National Tourism Office (MNTO) is clearly gaining traction
in this high-potential market.
Morocco’s strength in the MICE industry is anchored in
its exceptional infrastructure, luxury hotels, and state-of-the-art convention
facilities in major cities like Marrakech, Casablanca, and Rabat. The country’s
successful hosting of major global events like COP22, attended by 27,000
delegates, and the 2023 World Bank and IMF Annual Meetings, highlights its
capability to manage large-scale international events. These accomplishments
demonstrate Morocco’s readiness to accommodate the growing demand from Indian
delegations.
The country boasts a large inventory of 300,000 hotel
beds and large-scale venues such as the Palais des Congrès in Marrakech and the
Espace Bab Jdid, with a 30,000-person capacity. These venues make Morocco one
of the few destinations globally capable of handling India’s grand
mega-incentive events, offering unparalleled luxury without compromise.
Additionally, the “Access Maroc” e-Visa platform allows for a swift 3-to-7-day
processing time, ensuring a seamless experience for Indian travellers. On the
ground, Morocco enhances its hospitality with English and Hindi-speaking
chauffeurs to cater to the needs of Indian visitors.
For Indian delegations, culinary preferences are
paramount, and Morocco has responded by establishing a specialized culinary
brigade. This includes Michelin-starred Indian chefs at The Oberoi Marrakech
and Indian culinary teams in Casablanca and Rabat, ensuring a familiar and
luxurious dining experience. The wedding sector is also growing rapidly, with
2026 set to be a banner year for high-profile Indian weddings, as luxury palace
and resort takeovers for multi-day celebrations become more popular.
In addition to luxury and MICE offerings, Morocco’s
appeal in the film tourism sector is undeniable. Ouarzazate, often referred to
as the “Hollywood of Morocco,” offers a stunning cinematic backdrop that is
ideal for grand corporate galas and memorable celebratory events. The country’s
multifaceted appeal is ensuring its status as a top choice for Indian
travellers in the coming years.
Commenting on the
initiative, Jamal Kilito, Country Manager India, MNTO, said:“India is rapidly evolving into a high-intent, high-value market for
Morocco. Our approach today goes beyond awareness, as we are focused on
conversion, deeper partnerships, and building long-term preference. We are
seeing strong momentum across MICE, luxury travel and destination weddings, supported by growing media visibility and
strategic collaborations. With significant investments made in preparation for
AFCON 2025 and the FIFA World Cup 2030, Morocco is enhancing its infrastructure
and event facilities, making it an ideal destination for international
conferences, incentive programmes, and large-scale celebrations.”
In 2025, Morocco experienced a notable rise in Indian
arrivals, with 53,697 visitors marking a 31% year-on-year growth. With its eyes
set on welcoming around 70,000 Indian tourists in 2026, Morocco plans to
leverage specialized MICE (Meetings, Incentives, Conferences, and Exhibitions)
promotions and expand luxury partnerships as key strategies to achieve this
target. By blending world-class infrastructure with immersive, culturally enriched
travel experiences, Morocco is positioning itself as the ultimate destination
for Indian planners seeking unique corporate, incentive, and celebratory trips.
In March 2026, Morocco’s National Tourism Office
(MNTO) wrapped up a successful three-city MICE roadshow across Chennai,
Hyderabad, and Bengaluru, attended by over 80 travel professionals and Moroccan
stakeholders. This event further reinforced Morocco’s status as a growing hub
for MICE and experiential tourism.
Morocco’s impressive capabilities in the MICE sector
are highlighted by its modern convention facilities, luxury accommodations, and
cutting-edge infrastructure in major cities like Marrakech, Casablanca, and
Rabat. With a proven track record in hosting high-profile global events such as
the 22nd Conference of the Parties (COP22) to the UN Climate Change Convention
and the 2023 World Bank and IMF Annual Meetings, Morocco has proven its
readiness for large Indian delegations.
The country boasts a robust hospitality offering with
over 300,000 hotel beds and high-capacity venues, such as the Palais des
Congrès in Marrakech and the 30,000-capacity Espace Bab Jdid. Morocco stands
out as one of the few global destinations able to accommodate India’s signature
mega-incentives while maintaining a high standard of luxury. The “Access Maroc”
e-Visa platform guarantees a seamless application process, ensuring a 3-7 day
turnaround, complemented by professional chauffeur services fluent in English
and Hindi.
Catering to the unique preferences of Indian travelers, Morocco has crafted a culinary experience that includes Michelin-starred Indian dining at The Oberoi Marrakech and expert Indian chef teams in Casablanca and Rabat. The wedding sector is also seeing a surge, with 2026 projected to be a landmark year, as lavish multi-day celebrations at exclusive resorts and palaces become increasingly popular for high-profile Indian weddings. Additionally, the cinematic charm of Ouarzazate, often referred to as the “Hollywood of Morocco,” continues to attract film tourism, offering a stunning setting for corporate events and celebratory gatherings.
Morocco has emerged as a top MICE destination, with a
31% growth in Indian arrivals and a successful roadshow in Chennai, Hyderabad,
and Bengaluru, showcasing its world-class event infrastructure and luxury
offerings.
In 2025, Morocco saw a remarkable influx of 53,697
Indian tourists, reflecting a 31% rise compared to the previous year. With the
aim of attracting around 70,000 visitors in 2026, the country is focusing on
enhancing its MICE offerings and expanding luxury collaborations to fuel this
growth. Leveraging top-tier infrastructure and culturally rich, immersive
travel experiences, Morocco is positioning itself as the leading destination
for Indian event organizers looking for unique corporate, incentive, and
celebratory travel options.
Tags: Jamal Kilito, India, Moroccan National Tourism Office (MNTO), Morocco’s MICE industry