The integration covers approximately 12,000 rooms across more than 20 Bahia Principe-branded hotels located in the Dominican Republic, Mexico, Jamaica and Spain, offering members access to a broader range of leisure destinations.
The development forms part of the strategic joint venture between Hyatt and Piñero, which manages Bahia Principe Hotels & Resorts-branded properties and owns the Bahia Principe brand. With this addition, Bahia Principe becomes the ninth brand within Hyatt’s Inclusive Collection portfolio.
Javier Águila, President of Hyatt’s Inclusive Collection, said: “Bahia Principe has built over decades a strong reputation for warm hospitality, destination-rich resorts and experiences that bring people together, whether you’re traveling as a family, as friends or for a grown-up getaway. Welcoming these resorts into World of Hyatt gives our members more ways to experience the joy of all-inclusive travel, while continuing to build momentum behind our strategic joint venture with a key partner such as Piñero.”
Julio Pérez, CEO of Bahia Principe Hotels & Resorts, said: “We are excited to embark on this new chapter as we become part of World of Hyatt: a program with more than 63 million members that will offer us unprecedented visibility and deeper penetration in key strategic markets.”
The integration coincides with a repositioning of Bahia Principe Hotels & Resorts, which has reorganised its portfolio into two core segments: adults-only and family-oriented properties. As part of this evolution, the company has introduced Bahia Principe Escape, focused on adult guests, and Bahia Principe Explore, designed for families and groups.
World of Hyatt members can also benefit from a limited-time promotion offering double points on stays at participating Bahia Principe resorts.
Tags:Javier Águila, Hyatt Hotels Corporation Julio Pérez, Bahia Principe Hotels & Resorts