It unveiled Saudi Arabia package holidays with nonstop daily flights from London Heathrow, Gatwick and Manchester.
It has a choice of around 50 four- and five-star hotels in destinations such as Jeddah and Riyadh.
Hotels available include the Ritz-Carlton Riyadh and Waldorf Astoria Jeddah.
The company says the huge demand for its UAE program was a catalyst to introducing Saudi Arabia.
Thomas Cook said UAE bookings are up more than seven-fold.
“We’re seeing a real shift in customer appetite towards new long-haul destinations that offer something genuinely different,” said Peter Davies, senior commercial product manager.
“Saudi Arabia in particular offers experiences that can’t be replicated elsewhere.”
It has seven-night packages from £439 per person.
Tags: Saudi Arabia Thomas Cook