Welcome to the 2026 Adventure Travel Trends and Insights (previously known as Snapshot) Survey, in which we invite adventure industry businesses to share information about their 2025 consumer profile, and trending activities, it
ineraries, and destinations for 2026. The final report will be posted on ATTA's research page. This is ATTA's annual research to understand the state of the adventure travel sector. Your participation is key.
In our experience, a senior marketing/sales/product team member, the general manager, or the CEO often has ready access and knowledge necessary to complete the survey easily. Your input is kept strictly confidential and reported only in the aggregate (i.e., combined and presented as a group). See our privacy policy for more information on ATTA’s data practices.
The survey should take up to 30 minutes to complete. If you have any questions, you are welcome to send an email with your question to the ATTA research team at research@adventuretravel.biz. We appreciate that your time is very valuable, and we thank you for contributing to this survey, which offers useful benchmarking data for all businesses striving to succeed and improve in adventure travel.
Survey Deadline: February 28, 2026