Popfly, a hub connecting travel brands with content creators, will integrate Mount’s travel creator community and brand, host and tour operator network into its own, the companies said in a release.
Mount founder and CEO Madison Rifkin and Casey Evans, head of social media and digital strategy, have transitioned to “key positions” on the Popfly team, as head of the Popfly Network and community manager, respectively.
“Mount proved that authentic storytelling drives real demand for travel experiences,” said Rifkin. “By joining Popfly, we can bring that model to more travel and short-term rental businesses, especially those who want to work with creators but don’t know where to start.”
With the merger, Mount’s customers will have access to Popfly’s ecosystem, including discovery, collaboration, insights, relationship management, payment and reporting tools.
“By combining Popfly’s infrastructure with Mount’s network, we’re moving creators beyond one-off collaborations and into durable ecosystems where trust, content and revenue compound,” said Popfly founder and CEO Taylor Hoekstra.
The combination of Popfly and Mount also puts the creator economy closer to the tangible world, Hoekstra said.
“The outdoor and travel economy is inherently physical, and we believe every local business or experience can become a real-world node—something creators collaborate with, communities visit and brands activate.”
Tags: Madison Rifkin Mount Popfly Network Taylor Hoekstra social media digital strategy PhocusWire Hot 25 Travel Startup for 2023