Tourism in Focus (January 2026): Turning Ambition into Action- Building Credible Sustainability in Tourism
In this edition, EarthCheck shares insights into how businesses can create capability, measure success, and communicate sustainability achievements with solid evidence that builds credibility. Complimentary Download >
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YOUTH Apply for PATA 2026 Internship
Learn the ropes in the fast-paced tourism industry, hone transferable skills, and gain insights on the inner workings of an international organisation!
The students are sponsored by PATA Thailand Chapter, Mae Fah Luang University, and Wanasom Resort.
PATA GOLD AWARDS Best Travel Photography: Tourism Authority of Thailand
Titled The Hidden Romance of Sam Roi Yot, the photograph captures the beauty of Khao Chup Kan Cave’s magical phenomenon — a silhouette resembling two people kissing, created naturally by the streaming evening sunlight that passes through the limestone.
Through the “Jeonju Rhapsody (The Official Anthem)" by composer Steve Barakatt, KTO captures Jeonju’s heritage. The music video blends Barakatt’s performance with traditional Korean instruments — the gayageum and daegeum — and showcases Jeonju’s cultural landmarks with the flow of music.