As Oman participates in FITUR 2026, the Sultanate is aligning its vision for the tourism industry in line with the dynamics in the world tourism market, presenting itself to the world as a destination that can benefit the continued revival and growth of the world tourism economy.
Coordinated
National Representation to Maximize Global Impact
Oman’s
participation includes a comprehensive delegation from tourism
institutions, hotels, private sector companies,
and strategic partners, reflecting a unified national approach to
tourism promotion. This coordinated presence is designed to enhance Oman’s
visibility across global tourism markets and convert international
interest into tangible tourism flows.
Such collaboration strengthens Oman’s ability to compete on the world stage, attract foreign investment, and integrate more deeply into global tourism networks, all of which are essential drivers of global tourism growth.
Tourism
Diversification Supporting International Market Expansion
According
to Haitham bin Mohammed Al Ghassani, official spokesperson of
the Ministry of Heritage and Tourism and Director General of
Tourism Promotion, Oman’s participation in FITUR forms part of ongoing
efforts to develop and diversify the tourism sector. The sultanate
is focused on expanding its reach across Europe, Latin America, and other
emerging markets by learning from international experiences and building strategic global partnerships.
Diversifying tourism products and markets helps Oman capture a wider share of international travel demand while contributing to the overall expansion of cross-border tourism flows. This approach supports Oman’s ambition to be an active contributor to global tourism growth, rather than relying solely on traditional source markets.
Innovation
and Sustainability Shaping the Future of Global Tourism
FITUR’s strong emphasis on innovative tourism technologies and sustainable travel strategies aligns closely with Oman’s long-term tourism vision. As global tourism continues to grow, destinations that embrace sustainability and innovation are better positioned to manage visitor flows responsibly while maintaining competitiveness.
Oman’s
focus on encouraging local tourism companies to adopt best
practices in product development ensures alignment with global standards.
This enhances the quality of visitor experiences, supports environmental
conservation, and strengthens Oman’s reputation as a responsible participant in
the global tourism ecosystem.
Market
Intelligence Driving Smarter Global Tourism Strategies
A key
benefit of FITUR is access to market studies and analytical insights presented
by international tourism communication companies. These insights help Oman
identify emerging travel trends, high-growth markets, and evolving traveler
preferences.
By leveraging
this intelligence, Oman can refine its global marketing strategies,
target new visitor segments, and increase the effectiveness of its
international tourism campaigns. This data-driven approach supports sustained
growth in international arrivals and strengthens Oman’s contribution to global tourism
expansion.
Spain
and Latin America Strengthen Oman’s Role in Global Tourism Flows
Spain is a significant source market
for Omani tourism, with around 10,700 Spanish visitors traveling
to the sultanate between January and November 2025. Beyond visitor
numbers, Madrid’s role as a
major global air hub, accounting for 16.5% of air traffic linking Europe
and Latin America, positions Oman strategically
within global tourism flows.
This
connectivity enhances Oman’s access to Latin American markets,
supporting long-haul travel growth and increasing the sultanate’s visibility in
regions with rising outbound tourism demand. These connections contribute to
the broader circulation of travelers across continents, reinforcing Oman’s
place in the global tourism network.
FITUR
2026 as a Gateway to Global Tourism Growth for Oman
The
inclusion of Oman at FITUR 2026 represents a progressive plan for increasing
international tourist development, building international partnerships, and
encouraging innovation-driven development. Being part of
the global tourist market, along with adhering to international
tourist trends, makes Oman a competitive, sustainable, and connected
tourist destination.
As global travel
continues to grow in numbers and momentum, it is anticipated that the active
participation of Oman in the event of FITUR will contribute greatly towards
increased visitor numbers from across the world, boosting the revenues of the
tourism industry in the country in the long run.
Tags: Haitham bin Mohammed Al Ghassani, Oman’s Ministry of Heritage and Tourism Oman FITUR 2026