Under the agreement, PRM will lead the resort’s UK communications strategy, with responsibility for brand awareness, media visibility and market positioning. The scope of work includes media relations, brand storytelling, strategic partnerships and thought leadership activities within the UK market.
Commenting on the appointment, Steven Halliday, Global Lead at PRM, said: “We are incredibly proud to be partnering with KOIA All-Suite Wellbeing Resort. KOIA is a truly distinctive wellbeing destination, where sustainability, thoughtful design, and authentic wellness come together. We’re excited to help elevate the brand in the UK and share its story with new audiences.”
KOIA All-Suite Wellbeing Resort is situated on Kos, the birthplace of Hippocrates, and draws inspiration from the concept of balance between body, mind and nature. This philosophy informs the resort’s approach, combining elements of local heritage with contemporary wellbeing practices.
Sustainability is integrated into the resort’s design and operations through bioclimatic architecture and environmentally focused practices. The property comprises 51 suites, most featuring private pools, and incorporates natural materials throughout the accommodation.
The resort’s wellbeing concept also extends to its food and beverage offering, with menus based on seasonal ingredients, including herbs and vegetables grown on site. Guests have access to a range of therapies and experiences, including treatments, integrative health consultations, mindfulness, movement and restorative activities.
PRM will work with KOIA to communicate these elements of the resort’s offering to UK audiences as part of the newly announced partnership.
Tags: Steven Halliday, PRM, KOIA All-Suite Wellbeing Resort Kos