It's A Wrap for 2025 Events! 👏 New Reports and Insights on 2026 Trends

 

Thank you for joining us in Chiang Rai, Thailand! Across three days of expert-led sessions, technical tours, and meaningful connections, PDMF 2025 brought this eventful year to a memorable close. Check out event photos > If you attended, please check your inbox for the post-event survey—we value your feedback as we continue improving future events. Conference Key Takeaways Year-end Sale!  To celebrate a wonderful end of year, we are delighted to present you with these exclusive year-end offerings!  Apply for membership before December 31 & get complimentary access to PAS 2026 | Redeem now > Get up to 45% discount on PATA Publications until mid January 2026 | Contact PM@PATA.org PATA UPDATES

EVENT End of Year, End of Major Discounts!  PATA Annual Summit 2026: Ticket 15% off until January 30, 2026  PATA Travel Mart 2026: Exhibitor 25% off until December 31, 2025 Don't let the discounts slip away > REPORTS Tourism in Focus:  Leveraging American Travellers' Planning Behaviours What motivates American travellers? How do they plan and book their trips? Which Asia Pacific destinations are at the top of their lists? Get fresh insights from MMGY Global in this issue of PATA Tourism in Focus! Download a complimentary copy > PARTNERSHIP PATA x Jeju Tourism Organization MOU PATA and the Jeju Tourism Organization have signed a new MoU to advance responsible tourism and strengthen Jeju’s position in the global MICE landscape. A milestone moment celebrated at PDMF 2025 in Chiang Rai. Read more about the collaboration > PATA Annual Summit 2026 Signing PATA, Gyeongsangbuk-do Culture and Tourism & Sports Bureau; Gyeongsangbuk-do Culture and Tourism Organization; and the cities of Gyeongju and Pohang finalised the organisation of PAS 2026 with an official agreement signing, setting event preparation at full speed! Hear from Noor on the collaboration > Register now for a special early-bird price—15% off until January 30, 2026 > INSIGHTS Investigative Eating, Water Connections, Nano Neighbourhoods & more Inspired by a recent PATA x Tripadvisor Webinar on APAC traveller behaviours and preferences, here are all the bite-sized insights you need to know for 2026 planning > PATA GOLD AWARDS Best Use of Emerging Technology in Marketing: Korea Tourism Organization The Smart Solutions for Regional Tourism Challenges project harnesses AI to tackle tourism challenges and enhance visitor experiences, managing congestion and safety by integrating mapping, parking, and payment solutions.  Learn more > Most Engaging Social Media Campaign: Kerala Tourism The Meme-led makeover campaign highlighted the destination's uniqueness with humour and relatable content. The campaign sparked viral conversations across social media platforms and encouraged user-generated content, boosting organic reach of diverse age groups. Check out the fun stuff > PATA MEMBER & CHAPTER UPDATES DESTINATION Papua New Guinea National Tourism Policy Launched   PNGTPA officially launched the Papua New Guinea National Tourism Policy (NTP) 2025–2045, following a year of extensive nationwide consultations. Serving as a whole-of-government roadmap, the policy outlines a shared vision for tourism, focusing on cross-cutting themes like environmental sustainability, cultural preservation, and inclusive economic growth. The NTP will be implemented via five-year Development Plans, requiring strengthened partnerships across sectors to position PNG as a leading tourism nation. Read more > CAREER Open Position: Global Events & Operations Coordinator   GSTC is hiring an Events Coordinator to support its global activities! This remote role, preferably based in Asia, involves managing speaker relations, venue liaison, attendee experience, and providing crucial administrative support to the General Manager. Candidates require a minimum of three years’ experience in event coordination or project management and professional English skills. This position offers unique exposure to high-level stakeholders in the sustainable tourism industry. Submit your CV and cover letter by December 18, 2025 > ANNOUNCEMENT ASEAN Forum Targets Digital Resilience and Service Export Growth at AIFTIS 2025   The inaugural AIFTIS 2025 identified high-value services for regional export, reduced reliance on non-ASEAN technology, and developed regional certification. Discussions highlighted the shift toward Smart Tourism driven by AI and ML, offering personalisation and optimisation. Critical challenges were also addressed, including digital inequality, high implementation costs for SMEs, and the need for standardised digital governance and data privacy across the ASEAN bloc. EVENTS Upcoming ATTA Events 2026   Discover three major ATTA Adventure Travel Events for 2026, and exclusive PATA Member rates up to $450 off!  AdventureELEVATE Europe in Catalonia (May 19–21) and AdventureELEVATE Latin America in Lima (June 16–18), focusing on regional networking and sustainable tourism. The largest global gathering, the Adventure Travel World Summit, takes place in Québec City, Canada (September 14–17) PATA Member rates until December 31, 2025. Grab your tickets > MORE MEMBER & CHAPTER NEWS     Tags:   PATA