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Παρασκευή 19 Δεκεμβρίου 2025

Hilton Launches Canopy by Hilton Izmir Bomonti, Its Second Lifestyle Hotel in Turkey, Blending Their New Modern Amenities with the Local Design Influences

 


Hilton is going to further its lifestyle brand in Turkey, adding the Canopy by Hilton Izmir Bomonti to its portfolio. This new hotel is going to be the brand’s second location in Turkey. The new hotel is going to open its doors to its customers in the vibrant Mahall Bomonti complex and is going to become a design hotel in the heart of the third-largest city in Turkey. The hotel is going to have 191 rooms and is going to have a mix of modern and local design.

A Blend of Modern Amenities and Local Influence

The design of Canopy by Hilton Izmir Bomonti draws heavily from the Aegean region’s natural textures and colors, reflecting the local environment in the guest rooms. The hotel also embraces the spirit of the Bomonti neighborhood, a historic area that has been reborn into a dynamic cultural and social hub. Guests can enjoy a range of locally influenced dining options and vibrant social spaces that create an immersive experience, connecting visitors to the local vibe and culture of Izmir.

Record Growth for Hilton’s Lifestyle Portfolio in Turkey

This opening continues Hilton’s significant expansion in the lifestyle category across Turkey, building on the success of Canopy by Hilton Istanbul Taksim and the earlier debut of Tapestry Collection by Hilton this year. As part of Hilton’s lifestyle expansion, which now represents a fifth of Hilton’s global pipeline, the brand is on track to grow its lifestyle offerings across Turkey and beyond.

By the end of 2025, Hilton aims to have four lifestyle hotels open in Turkey under its Canopy by HiltonCurio Collection by Hilton, and Tapestry Collection by Hilton brands. The brand is also set to open a further nine lifestyle hotels in Turkey, continuing to expand in key cities like Istanbul and Izmir. Notably, Hilton will introduce its first cave hotel in Cappadocia, adding a unique offering to its portfolio.

New Openings and Upcoming Projects in Turkey

The continued growth of Hilton’s lifestyle category in Turkey includes several exciting upcoming projects. Among them are Elika Cave Suites Cappadocia, Hilton’s first cave hotel under the Curio Collection by Hilton, and multiple hotels in Istanbul and Izmir. These developments will bring Curio Collection by Hilton and Tapestry Collection by Hilton brands to iconic locations, such as Porto Chiara Istanbul KarakoyLes Temps Istanbul Karakoy, and Palazzo Donizetti Istanbul.

The expansion of Canopy by Hilton in Turkey is part of Hilton’s broader European strategy, which includes the growth of lifestyle hotels across the region. Recent additions include the Palacio de Godoy Caceres in Spain, a 16th-century palace, the Rosetta Hotel Perugia in Italy, and Hotel Preko Ugljan Island in Croatia, a resort-style hotel located on an island near Zadar.

Future Impact: The Growth of Lifestyle Hospitality in Turkey and Beyond

As Hilton continues to expand its lifestyle offerings in Turkey, the future of the hospitality industry in the country looks promising. The rise of design-driven, experiential hotels is shaping a new era of tourism in Turkey, with Canopy by Hilton Izmir Bomonti leading the way. This trend towards lifestyle properties reflects the growing demand for accommodations that go beyond basic lodging and offer guests a unique, immersive experience.

The development of lifestyle hotels like those under Hilton’s various brands contributes not only to tourism growth but also to the local economy, with investments in infrastructure, retail, and cultural hubs. As Turkey becomes an increasingly attractive destination for international travelers, the hospitality sector will see a shift towards more diverse offerings, catering to both traditional tourists and younger, experience-driven travelers.

With the growth of lifestyle brands such as CanopyCurio Collection, and Tapestry Collection, Hilton is positioning itself at the forefront of this evolving market. These properties are not just about providing a place to stay; they are about creating authentic experiences, connecting visitors to the local culture, and offering spaces that foster community and engagement. This shift in focus from traditional luxury to lifestyle and cultural immersion will have a lasting impact on how hospitality evolves in Turkey and across the globe.

Hilton’s Continued Growth in Turkey and Beyond

With the addition of Canopy by Hilton Izmir Bomonti, Hilton again reinforces its leadership role in the lifestyle hotels space. With its expansion in the Turkish market, encompassing a blending of cultural and contemporary elements, Hilton positions itself well to address the mounting need in the lifestyle tourism space. With the continued expansion of Hilton in the Turkish market, it will be important for the company to leverage design, comfort, and local elements to draw in the international and local markets, cementing the Turkish market’s role in Hilton’s international expansion.

The Turkish hotel industry has a bright outlook with the concept of lifestyle hotels as a core driver in transforming the market. As Hilton is aggressively increasing its presence in Turkey as well as across the Middle East and Africa regions, a new trend is emerging for hotels that can immerse guests in a design concept with a difference in defining new-age hotel services

Tags: Canopy by Hilton Izmir Bomonti Hilton  lifestyle brands