Thailand, Indonesia, Vietnam, and Japan to Experience Major Hospitality Advancements as Cross Hotels & Resorts Becomes Part of Sono International’s Expanding Asian Portfolio

 

Thailand, Indonesia, Vietnam, and Japan are set to witness significant advancements in their hospitality sectors with the exciting acquisition of Cross Hotels & Resorts by Sono International. This move marks a pivotal moment in Southeast Asia’s hospitality landscape, as the renowned South Korean hospitality group expands its footprint across the region. The integration of Cross Hotels & Resorts into Sono International’s growing portfolio promises enhanced service standards, innovative hospitality solutions, and an exciting wave of new developments that will shape the future of luxury travel across these countries.

Cross Hotels & Resorts, one of Southeast Asia’s rapidly expanding hotel brands, is embarking on an exciting new journey as its parent company, Flight Centre Travel Group, announces the sale of the business to Sono International Co. Ltd., a prominent South Korean hospitality group known for its regional expertise and innovation.

This acquisition marks a strategic alignment between two influential leaders in the hospitality industry. The established reputation of Cross Hotels & Resorts in lifestyle, wellness, and luxury accommodations blends seamlessly with Sono International’s extensive knowledge of the Asian travel market and operational proficiency. Together, they create a powerful foundation for continued growth across Asia, with Cross’s current portfolio of 28 hotels in Thailand, Indonesia, Vietnam, and Japan, and plans for further expansion in the coming years.

THarry Thaliwal, CEO, Cross Hotels & Resorts, said:

“We are delighted to be joining forces with Sono International, whose regional insight and shared commitment to quality make them a natural fit for our business. This partnership opens new opportunities for innovation and expansion, strengthening our position across key markets while staying true to what makes Cross unique. With Sono’s support, we will continue to enhnce our portfolio, deliver outstanding experiences, and drive sustainable growth.”

Thailand, Indonesia, Vietnam, and Japan are poised for significant hospitality growth as Cross Hotels & Resorts joins Sono International’s expanding portfolio. This acquisition will bring enhanced luxury and innovative services to these key Asian markets, driving the evolution of hospitality in the region.

Cross Hotels & Resorts will continue to operate from its Bangkok headquarters, overseeing existing properties and development initiatives while benefiting from Sono’s extensive network and resources. The integration aligns perfectly with Cross’s current business patterns and expansion strategy, setting the stage for an exciting new phase of growth and brand evolution.

Tags: THarry Thaliwal,  Cross Hotels & Resorts, Sono International