Currently, Marriott’s EMEA branded residential portfolio spans 18 countries, with 33 open locations and more than 50 in the pipeline. Since the end of 2023, the company has expanded its residential portfolio by 23% in Europe and 59% in the Middle East and Africa, reflecting accelerating developer interest and buyer confidence in high-end, serviced living.
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| The Residences at The St. Regis Baku, rendering. |
Record growth and a dynamic pipeline
“With 25 years at the forefront of branded residences, Marriott continues to drive record residential growth and development velocity across EMEA,” said Jaidev Menezes, Regional Vice President, Mixed-Use Development, EMEA, Marriott International. “Our expanding branded residence portfolio and robust pipeline reflect strong market demand and developer success. Backed by the power of the Marriott Bonvoy brand portfolio, developers are delivering high-performing projects and vibrant communities in premier destinations.”
So far in 2025, Marriott has signed nearly 20 new branded residence agreements across EMEA, about half of which are standalone residential projects. Nearly two-thirds of these signings are in the luxury segment, with the remainder in the premium category – demonstrating the brand’s strength across all tiers of the hospitality and real estate market.
Spanning idyllic waterfront resorts and urban destinations at some of the region’s most historic and noteworthy addresses, some of the 2025 signed agreements and sales launches in the company’s EMEA portfolio include:
- Marriott Residences, Budapest: Led by Market Asset Management Zrt. and Hungary’s first branded residence.
- The Residences at The St. Regis Baku: Developed by Pasha Real Estate and a showcase of standout architecture.
- The Ritz-Carlton Residences, Al Maryah Island, Abu Dhabi: In collaboration with SAAS Properties.
- Bvlgari Resort & Mansions Abu Dhabi: A beachfront sanctuary on a private island, developed by Eagle Hills.
- The Residences at The St. Regis Karya Cove Resort, Bodrum: Led by Kuzu Group and marks Marriott’s 100th property in Turkey.
- The Ritz-Carlton Residences, Palm Hills, Cairo: Developed by Palm Hills, and 60% of the launched inventory has sold out.
- JW Marriott Residences at Dubai Islands, Central: The city’s first JW Marriott Residence, led by CG Developers.
- Seamont, Autograph Collection Residences, Al Reem Island, Abu Dhabi: Led by SAAS Properties and Royal Development Holding, the first phase sold out in one month.
- The Residences at Nasim Al Bahr, a Luxury Collection Resort & Spa, Al Marjan Island: Developed by ADNH and marks the brand’s entry in Ras Al Khaimah.
- The Residences at The St. Regis Jeddah: Marking the brand’s debut in the city and developed by Miyar Alshati Real Estate Company, Telal Al Wadi Real Estate Company and Saud Al Arifi Investment Group.
- W Residences Al Marjan Island: Marking W Hotels’ first property in Ras Al Khaimah and being developed by Dalands Holding in collaboration with Marjan.
The Residences at Nasim Al Bahr, a Luxury Collection Resort & Spa, Al Marjan Island (Interior, rendering).
By the end of 2025, the company anticipates a total of six branded residence openings in EMEA, including:
- The Lucan, Autograph Collection Residences, London
- The Residences at The Westin Salgados Beach Resort Algarve
- Marriott Residences Salgados Resort, Algarve
- JW Marriott Residences, New Cairo, Al Jazi First
- Marriott Residences, Dubai, Business Bay
- Affini, a Tribute Portfolio Residences, Dubai
Key 2025 developments include The Residences at the Dubai Beach EDITION, set to become the EDITION brand’s