Five business verticals introduced
Under the new model, HBX Group will operate through five dedicated business verticals:
- Sourcing
- Distribution
- Fintech
- Mobility & Experiences
- Hoteltech
Each vertical will be fully accountable for end-to-end performance and customer success, supported by shared functional teams covering technology and data, operations, marketing and pricing. The company stated that the structure is designed to improve focus, delivery speed and scalability.
The restructuring is also underpinned by a stronger rollout of AI and automation tools, supporting faster execution, improved profitability and enhanced value creation for partners and customers.
Senior leadership changes
To support the new operating model, HBX Group announced several updates to its Senior Management Team:
- David Amsellem, Chief Distribution Officer, joins the Senior Management Team and expands his role to lead Distribution across wholesale and retail channels.
- Xabi Zabala, Chief Sourcing and Operations Officer, will head the Sourcing vertical while retaining leadership of Operations.
- Daniel Nordholm, Chief Information Officer, will add responsibility for Product, Tech & Data while continuing to lead Fintech.
- Stephanie Fougou joins as General Counsel.
- Paula Felstead, Chief Information Officer, will step down to pursue new opportunities outside the Group.
Carlos Muñoz, Chief Commercial Officer, will step down from his executive role and transition to Senior Advisor, with plans for nomination to the Board at the February 2026 AGM.
Nicolas Huss, Chief Executive Officer, said: “HBX Group has strong foundations of scale, proprietary technology and data, and long-standing relationships across the travel ecosystem. By adopting an organisational model structured on delivery and embedding artificial intelligence more deeply into our operations, we are strengthening our execution, creating a more customer-focused business that will be even more efficient, profitable and agile.
I’d like to welcome Stephanie Fougou and David Amsellem to the Senior Management Team and give my personal thanks to Carlos Muñoz and Paula Felstead for their strong contribution and dedicated leadership.
The organisational changes announced today position us to deliver sustainable growth across our ecosystem.”
Financial outlook
HBX Group is a leading global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback, among other brands. It offers a network of interconnected travel tech products and services to partners such as Online Marketplaces, Tour Operators, Travel Advisers, Airlines and Loyalty Programmes, destinations and travel suppliers.
HBX Group confirmed it will publish its full-year 2025 financial results on 26 November 2025, with performance expected to fall within previously announced guidance. The company will present further details on its new operating model and strategy during the earnings presentation. The restructuring signals HBX Group’s shift toward a more integrated and technology-enabled approach as it competes in an increasingly complex travel distribution landscape.
Tags: Nicolas Huss, HBX Group