The Modern Traveler 2025: Inside the booking behaviors powering travel's next chapter.

 

While technology and consumer demands are reshaping nearly every industry, the travel landscape is experiencing a unique and rapid evolution. To stay ahead, brands must understand what drives the modern traveler.

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Our report, The Modern Traveler 2025: Decoding the preferences, motivations, and trends in booking and travel, examines the patterns and motivations that define today’s travelers, including what they prioritize, how they plan, and what drives their decisions from the moment inspiration strikes to when they book. 

Key points:

Tradeoffs for wanderlust: 63% of travelers make lifestyle adjustments, such as cutting back on dining out and shopping, to afford trips.

The power of influence: Social media influencers have a significant impact on travel decisions for nearly 4 out of 10 travelers (39%). That number jumps to 62% for Gen Z.

The personalization imperative: 57% of consumers expect travel companies to anticipate their needs based on past interactions.