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According to the study, nearly six in ten U.S. business travelers (59%) and more than half of Canadian travelers (57%) believe their employers could do more to ensure their safety during trips. This lack of confidence is influencing travel decisions: 68% of U.S. respondents and 71% of Canadian respondents said they would decline a business trip if they did not feel their safety and well-being were prioritized.
The data also suggests that travel safety is linked to employee retention. Sixty-five percent of U.S. and 64% of Canadian travelers reported they would consider leaving their job if they felt their employer did not take travel safety seriously.
Generational differences were also clear. Younger employees expressed greater concern about safety compared with older colleagues. Among those under 34, six in ten (60% U.S.; 63% Canada) said their employer could do more to protect them, while only 36% of those over 55 in both countries shared this view. Younger respondents were also more likely to seek regular check-ins, with 68% in the U.S. and 66% in Canada requesting more frequent communication while traveling.
While most travelers reported receiving at least some form of support – such as emergency hotlines, pre-travel briefings, government advisories, or risk management services – the survey pointed to a disconnect between employer offerings and traveler expectations. Only a small share, 7% in the U.S. and 14% in Canada, reported receiving no support at all. Still, the majority indicated they want clearer guidance, more proactive communication, and reassurance while away from home.
“Travel preparation is essential,” said Frank Harrison, Regional Security Director, Americas, of World Travel Protection. “Travelers need comprehensive pre-trip briefings, clear information about local risks, and the confidence of knowing exactly where to get help while abroad. Insurance only steps in after an incident, but it does nothing to prevent medical or security issues or to support employees when they need help most.”
The online survey was conducted by Opinium with 2,000 business travelers – 500 each from the U.S., Canada, the UK, and Australia – between 3 and 10 February 2025. Respondents had all traveled at least once per year for work.
For travel and corporate stakeholders, the findings reinforce the growing importance of comprehensive travel risk management strategies. As employee expectations evolve, especially among younger professionals, employers may need to adopt more proactive measures to safeguard both traveler safety and long-term workforce retention.
Tags: Frank Harrison, World Travel Protection