Combining research and strategy expertise
Through the partnership, IAEE members will gain access to advisory services that integrate CEIR’s research-driven insights with strategic consulting capabilities. The offerings are designed to help organizations navigate global uncertainties, optimize operations, and identify new growth opportunities.
Dr. Sam Potolicchio, an international consultant specializing in geopolitical strategy and leadership, will deliver programs focused on executive decision-making, soft skills, and leadership development. His sessions cover themes such as judgment under pressure, storytelling as a leadership tool, and navigating uncertainty, blending case studies with hands-on exercises.
MBB Consulting Group, led by CEO and Founder Matthias Tesi Baur, will bring decades of senior-level B2B expertise to the sector. The firm will provide growth and profitability strategies, market intelligence, M&A advisory, and venue consulting tailored to the needs of exhibition and event organizers
“IAEE and CEIR are committed to providing members with actionable insights and tools to thrive in today’s rapidly evolving events landscape,” said IAEE President and CEO Marsha Flanagan, M.Ed., CEM. “This partnership brings unparalleled expertise to our community, combining research-driven insights with strategic implementation to help our members succeed.”
“The exhibitions industry is at a pivotal moment, and organizations that leverage research-driven insights and strategic guidance will be best positioned to succeed,” added Potolicchio. “I’m excited to work with IAEE members to provide practical solutions that address today’s challenges and prepare them for tomorrow’s opportunities.”
“MBB Consulting is thrilled to partner with IAEE and CEIR to support the exhibitions and events community,” noted CEO and Founder Matthias Tesi Baur. “By combining our operational expertise with consulting capabilities, we can help organizations unlock growth, improve performance and navigate complex market dynamics.”
In addition to consulting services, the collaboration will provide educational programs and workshops for industry professionals. These will focus on leadership skills, strategic planning, and practical tools that organizers and venues can use to adapt to shifting market conditions.
For travel and events professionals, the initiative underscores a broader trend toward evidence-based decision-making and professional development in the exhibitions industry. As organizers contend with evolving market dynamics, access to tailored consulting services and training is expected to strengthen industry resilience and competitiveness.
Tags: MBB Consulting Group, Matthias Tesi Baur, IAEE Marsha Flanagan, Center for Exhibition Industry Research (CEIR)