This anniversary event is set to be the platform’s most extensive promotional effort yet, designed to unite partners and travelers through a variety of exclusive offers on accommodations, flights, and activities. The birthday sale will deliver extraordinary discounts of up to 60% from May 7 to 20, with an additional boost of up to 70% on May 21.
For partners, this campaign offers an invaluable opportunity to enhance property visibility, attract highly engaged guests, increase occupancy rates, and leverage Agoda’s two decades of expertise in the travel market.
The initiative comes at a time when Agoda’s customers are showing strong interest in international travel. According to recent data, 87% of travelers plan to take the same number or more trips in 2025 compared to 2024, with over half of those journeys expected to be international (52%).
“For 20 years, Agoda’s mission has been to make travel more accessible while delivering greater value to our partners who have been with us from the beginning and as we grew,” said Andrew Smith, Vice President, Supply at Agoda. “This campaign is not just a celebration, it’s another way for our hotelier partners to connect with international travelers through our world-class technology and deep understanding of local markets.”
Over the years, Agoda’s journey has been defined by strong partnerships, with around 95,000 accommodations joining the platform in its early years, many of which remain active to this day. This reflects the trust placed in Agoda by its partners, as the platform has expanded to host over 5 million accommodation listings worldwide.
Smith added, “By generating excitement for this campaign, we aim to help hoteliers convert the buzz around our birthday into measurable results.”
Agoda’s Partners Continue to Thrive After Decades of Growth
From listing its first boutique hotel in Pattaya to today’s expansive global network of five million properties, Agoda’s journey reflects the drive and ambition of its partners. The platform now provides access to more than 130,000 flight routes and 360,000 activity providers worldwide.
Over the past decade, Agoda has focused on developing innovative tools to enable its accommodation partners to work more efficiently. Through its PartnerHub platform, properties gain access to a wide array of digital solutions tailored to help them achieve their full potential. Properties using advanced tools like Agoda Intelligence experience, on average, a 30% increase in bookings compared to competitors. By transforming complex data into actionable business strategies, Agoda ensures that partners maintain visibility, streamline operations, and boost revenue growth.
Daren Lee, Director of Revenue at Sunway Putra Hotel in Kuala Lumpur, Malaysia said: “With 650 rooms to fill, we rely on partners who deliver results—and Agoda has done just that since we started working with them. From starting with just a few thousand nights, we’ve grown 16 times over the decade. Agoda’s consistent performance, data-driven campaigns and dedicated local team support have helped us scale significantly and stay competitive, including during COVID-19 when strong domestic support was critical.”
The driving force behind the remarkable growth of Agoda’s partners lies in its cutting-edge digital framework, an ever-evolving system designed to manage and analyze immense volumes of data, ensuring peak performance for accommodation providers. Some key aspects of this infrastructure include:
- Conducting 1 trillion daily price checks to align demand with the best possible deals.
- Processing over 2 billion user interactions every day to enhance personalized travel recommendations.
- Analyzing 12 petabytes of data each month to predict trends and customize offers.
For the past 20 years, Agoda has revolutionized the travel industry by empowering its partners and delivering exceptional experiences for travelers around the globe. This milestone celebrates not only the partnerships that have helped build its legacy but also the technological innovation that continues to drive its growth, making each journey more seamless and enjoyable.
Tags: Daren Lee, Sunway Putra Hotel Kuala Lumpur Andrew Smith, Agoda.