Traveling to Thailand has always been a favorite choice for Vietnamese tourists due to its affordability, vibrant culture, and proximity. However, recent changes in airfare, hotel pricing, and currency exchange rates have significantly increased the cost of visiting the “Land of Smiles.” The question now is whether Thailand is still worth the trip for Vietnamese travelers.
Rising Costs Affecting Travel Plans
Between 2023 and 2024, the cost of traveling from Vietnam to Thailand has seen a noticeable jump. For instance, in August 2023, round-trip tickets for the Hanoi-Bangkok route on AirAsia, a popular Malaysian budget airline, were priced at approximately $99. Fast forward to August 2024, and the same tickets have risen to $120—a substantial increase for budget-conscious travelers.
Additionally, hotel rates have followed a similar upward trajectory. While budget accommodations have seen a modest 10% rise in prices, 4-star and 5-star hotels have become significantly more expensive, with increases of up to 30%. Tourists who previously enjoyed luxury stays at reasonable rates now have to reconsider their travel budgets.
The exchange rate between the Vietnamese dong (VND) and Thai baht (THB) has also been less favorable. In 2023, the baht traded at around VND690-710. By 2024, the rate had climbed to as high as VND780 per baht. This fluctuation means Vietnamese tourists now get less value for their money while shopping or dining in Thailand.
Why Do Vietnamese Tourists Still Choose Thailand?
Despite these rising costs, many Vietnamese travelers continue to pick Thailand as their preferred travel destination. The reasons lie in Thailand’s well-established tourism infrastructure and its unique appeal, which offers a blend of cultural, culinary, and leisure experiences that are difficult to replicate elsewhere.
1. Proximity and Accessibility
One of the key factors making Thailand a top choice for Vietnamese tourists is its proximity. The short flight times—just two hours from Hanoi or Ho Chi Minh City to Bangkok—make it an ideal destination for both quick getaways and longer vacations. Direct flights operated by multiple airlines, including Vietnam Airlines, VietJet Air, and AirAsia, further enhance accessibility.
2. Rich Cultural and Historical Experiences
Thailand boasts a rich cultural heritage that continues to captivate Vietnamese tourists. From the Grand Palace and Wat Arun in Bangkok to the ancient ruins of Ayutthaya, the country offers a plethora of historical and spiritual landmarks. For travelers seeking immersive experiences, Thai festivals such as Songkran (Thai New Year) and Loy Krathong (Festival of Lights) remain major draws.
3. Diverse Culinary Offerings
Thai cuisine is another significant reason tourists keep coming back. From street food markets offering pad Thai and tom yum to fine dining establishments featuring fusion cuisine, Thailand’s culinary scene caters to all tastes and budgets. Vietnamese tourists, who are accustomed to rich and flavorful dishes, find Thai food both familiar and exciting.
4. Shopping and Entertainment
For shopaholics, Bangkok is a haven with its vast array of shopping malls, markets, and boutique stores. The Chatuchak Weekend Market, Siam Paragon, and MBK Center remain hotspots for bargain hunters and luxury shoppers alike. Additionally, entertainment options such as Muay Thai matches, cultural shows, and vibrant nightlife make Thailand an appealing destination for all ages.
5. Competitive Tourism Services
Thailand’s tourism industry is known for its high-quality services. From well-organized tours to friendly hospitality, the country consistently ranks high in tourist satisfaction. Even with the increased costs, many Vietnamese travelers feel that the value they receive outweighs the expenses.
Adjusting Travel Plans to Offset Costs
While some tourists have been deterred by the rising expenses, others are finding creative ways to adjust their travel plans without missing out on the Thailand experience.
1. Traveling During Off-Peak Seasons
One way Vietnamese tourists are managing costs is by traveling during Thailand’s off-peak seasons. Months like May and September, which fall outside the traditional holiday periods, often feature lower airfare and hotel rates. Additionally, tourist attractions are less crowded, providing a more relaxed experience.
2. Opting for Budget-Friendly Destinations
Instead of heading straight to Bangkok or Phuket, some travelers are exploring less commercialized destinations in Thailand. Places like Chiang Mai, Pai, and Hua Hin offer unique experiences at a fraction of the cost. These locations provide opportunities to connect with nature, explore local traditions, and enjoy serene environments away from the bustling crowds.
3. Choosing Alternative Accommodation
Many Vietnamese tourists are shifting from luxury hotels to mid-range or budget accommodations. Guesthouses, homestays, and boutique hotels not only offer affordability but also provide an authentic experience. Platforms like Airbnb have also gained popularity for offering value-for-money stays in prime locations.
4. Setting Priorities for Spending
To balance the rising exchange rate and higher prices, tourists are prioritizing their spending. Some may opt to save on accommodation and transport to allocate more of their budget to activities and experiences. Others might cut down on shopping to focus on sightseeing or culinary adventures.
What Do Travelers Say?
The recent surge in travel costs has sparked debates among Vietnamese tourists about whether Thailand is still worth visiting.
Is Thailand Still Worth the Trip?
The rising costs of airfare, hotel stays, and exchange rates have undoubtedly made traveling to Thailand more expensive for Vietnamese tourists. However, for many, the allure of Thailand’s unique attractions, excellent tourism services, and diverse experiences still outweigh the financial concerns.
By adjusting their travel plans—whether through timing, budgeting, or destination choices—Vietnamese tourists can continue to enjoy what Thailand has to offer while navigating the new economic challenges. Ultimately, whether Thailand is still worth visiting comes down to personal priorities and what travelers value most in their vacation experiences.
Tags: Cultural and Historical Experiences, Thailand Vietnamese tourists