Red Roof Inn—Hometown Studios by Red Roof Ridgecrest
For this project, the brand worked with an established franchisee to repurpose an aging asset to bring two, new hotel products online in a growing marketplace.
“The Red Roof and HomeTowne studios represent a welcomed reimagination of the property,” Ford said. “We often see these be very successful and a win/win for brand and ownership.”
The Fairmont Breakers Long Beach
Every inch of the nearly 100-year-old building was renovated/updated. The building started as a hotel before converting to assisted living. New owners saw unrealized value in the asset and its location, and they re-converted the property back to a hotel.
“The Fairmont Breakers Hotel has been returned to its former glory after leaving the industry some 40 years ago,” Ford added. “This is a one-of-a-kind development!”
The California Lodging Investment Conference is the nation’s only hospitality conference focused exclusively on the California hotel market. Now celebrating its 8th year, the opening reception followed by a day-long event draws some of the industry’s largest and most well-known owners, operators, brands and hospitality-related experts in the world.
Tags: Craig Sullivan, California Lodging Investment Conference, Bruce Ford