When examining origin markets1, GCC shopper Tax Free Spend led the way at +41% vs. last year, followed by US shoppers at +34%, European Non-Eu shoppers at 26%, while Mainland Chinese shopper Tax Free Spend was flat (0%).
Regarding destination markets1, December showed a solid performance in Italy at +24%, Spain at +22%, and France at +19%, partly due to the softening of the Euro against all major currencies.
A Very Strong Tax Free Spend Performance in Asia Pacific
Global Blue data show that in Asia Pacific1, the issued Sales in Store growth reached +29%in December 2024, closely in line with November 2024 (+30%), led by a +29% increase in the number of shoppers and no change in the average spend per shopper (0%).
When examining origin markets1, the positive momentum in issued Sales in Store growth continued across most nationalities. Mainland Chinese shopper Tax Free Spend led with a +54% increase, driven by a +81% rise in the number of shoppers. Hong Kong and Taiwan shopper Tax Free Spend experienced a rise of +13% vs. last year while North East Asia shopper Tax Free Spend softened by -19% vs. last year.
Regarding destination markets1, December showed a strong performance across destinations, with South Korea at +64%, Japan at +32%, and Singapore at +6%.
1 Growth rate variation year-on-year (2024 vs. the same period in 2023)
Tags: Global Blue