While location, location, location remains central to the success of a hotel, as business travel patterns and behaviors change, flexibility and choice are coming on strong. Hotel operators are making changes to existing buildings, developing brands that cater to the experiences today's guests want and acquiring existing brands that were created to target a new kind of traveler.
Over the past few years and especially post-COVID, "We're seeing a shift in business travelers toward more productive, sustainable and mindful travel behaviors," says Suzanne Neufang, CEO of the Global Business Travel Association.