Minister of Tourism, the Hon Josephine Connolly
PROVIDENCIALES, TURKS AND CAICOS ISLANDS (December 16th, 2024) - Experience Turks and Caicos successfully represented the Turks and Caicos Islands at the prestigious International Luxury Travel Market (ILTM) in Cannes, France, from December 2nd to December 5th, 2024. This marked a significant step in promoting the destination as a premier choice for luxury travellers worldwide.
The delegation, which included Experience Turks and Caicos in collaboration with key industry partners, The Hartling Group, Waterloo Management, Beach Enclave, and the Turks and Caicos Hotel and Tourism Association (TCHTA), showcased the unparalleled luxury offerings of the Turks and Caicos Islands. The joint effort highlighted the destination's pristine beaches, world-class accommodations, and unique multi-island experiences.
During the four-day event, Experience Turks and Caicos engaged with over 40 travel advisors and agencies from markets such as the United States, India, the Netherlands, and Sweden. The feedback was overwhelmingly positive, with advisors describing Turks and Caicos as an “unexplored luxury gem” and emphasising its appeal to clients seeking exclusive and fresh travel destinations.
“As a destination that targets an affluent niche market, ILTM has proven to be a key show for the Turks and Caicos Islands. From all reports there is a lot of interest in our multi-island destination from our traditional source markets and new and emerging markets which we will be exploring in the new year. I would like to thank the delegation for representing us and for their continued efforts to position the Turks and Caicos Islands as the ideal luxury destination in the Caribbean,” said Minister of Tourism, the Hon Josephine Connolly.
The Turks and Caicos Islands delegation at ILTM in Cannes, France
“Our participation at ILTM was a critical step in elevating the global perception of the Turks and Caicos Islands as a world-class luxury destination,” said Trina Adams, Chief Marketing Officer of Experience Turks and Caicos. “The feedback we received from top travel advisors reinforces the demand for new and unique experiences among affluent travellers. Turks and Caicos has all the elements to meet and exceed those expectations, and we are excited to continue building relationships that will drive sustainable tourism growth.”
The Turks and Caicos Islands’ booth distinguished itself from competitors with a cohesive presentation showcasing the destination’s stunning beaches and world-class luxury accommodations. The collaborative efforts of industry partners created a unified narrative, effectively positioning the Turks and Caicos Islands as an essential destination for discerning travelers seeking unparalleled luxury and exclusivity.
“Clients are tired of the same destinations and are looking for new, unique experiences. The Turks and Caicos Islands, with their incomparable beaches and luxury accommodations, are the perfect answer to that demand,” said one advisor.
Key highlights from the event include strong interest from emerging markets such as India and the Netherlands, where agencies are eager to expand their offerings to properties like Amanyara and Parrot Cay. In the U.S. market, advisors sought updates on new developments, with particular interest in multi-island stays and day-trip opportunities. Additionally, South Caicos garnered attention for its new flights and resort developments, indicating its growing appeal among luxury travelers.
Experience Turks and Caicos plans to build on the momentum generated at ILTM by organising follow-up webinars, sharing tailored destination resources, and enhancing partnerships with global travel advisors.
By fostering these relationships, the organisation aims to attract a new wave of luxury travellers to the islands.