Asheville, N.C., resumes seeking travelers
The Buncombe County Tourism Development Authority has launched a "Reopening Asheville" campaign and restarted advertising to attract tourists back to the North Carolina city despite significant road closures and a water crisis that raise concerns about its capacity to accommodate visitors. Meanwhile, Explore Asheville has started "Love Asheville From Afar," which has more than 600 businesses offering online sales, gift cards and donation options to aid the region's recovery from devastating flooding.
Full Story: Blue Ridge Public Radio (Asheville, N.C.) (10/30), Forbes (tiered subscription model) (10/29)  |
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Hyatt Hotels reported a 3% increase in revenue per available room and 4.3% net room growth for the third quarter. CEO Mark Hoplamazian said the company's pipeline reached a new record of approximately 135,000 rooms, a 10% rise from 2023, and World of Hyatt membership expanded to a record 51 million, a 22% increase.
Full Story: Hotel Investment Today (Rutherford, N.J.) (10/31), Hotel Business (tiered subscription model) (10/31) Booking Holdings reported a 9% increase in revenue for the third quarter of 2024 Q3, driven in part by a 40% increase in "connected trip" transactions, where customers book multiple elements of a trip. CEO Glenn Fogel also highlighted the integration of AI tools into the company's platforms and the expansion of alternative accommodations as key growth areas.
Full Story: PhocusWire (10/30), PYMNTS (10/30) Carnival Cruise Line's marketing strategy is embracing influencers and data-driven personalization, says Amy Martin-Ziegenfuss, its chief marketing officer, noting that first-person accounts are especially helpful in attracting new cruisers. "If you've never been on a ship, you've never been on a ship, and you're probably not going to do it unless you have a better understanding of what it's like," Martin-Ziegenfuss said.
Full Story: Adweek (10/29) Major US airlines had a positive third quarter as they enjoyed reduced costs and adjusted capacity to match traveler demand. Airlines are predicting continued profitability for the rest of 2024.
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