This surge in international arrivals reflects Vietnam’s recovery in the travel industry, with Hanoi leading the way as a key tourist hub. Industry insiders attribute the growth to improved infrastructure, diversified tourism products, and an increase in international flights from major markets. The tourism boom in Hanoi and other regions also aligns with the government’s efforts to enhance the country’s appeal to global travelers.
Key Regional Performers: Khanh Hoa and Da Nang Shine
While Hanoi and Ho Chi Minh City (HCMC) lead the rankings, Khanh Hoa Province, home to the popular beach cities of Nha Trang and Cam Ranh, has emerged as a standout performer this year. Khanh Hoa has already surpassed its annual target, receiving 3.8 million foreign tourists—a remarkable 134% increase from the previous year and 30% above its target. This unprecedented growth is attributed to enhanced infrastructure, upgraded tourism offerings, and the availability of direct international flights catering to diverse markets. Khanh Hoa’s success demonstrates the rising demand for beach destinations in Vietnam, with both local and international tourists drawn to the scenic coastal areas.Da Nang, another popular tourist destination known for its beaches and cultural landmarks, has attracted 3.5 million foreign visitors, securing its place as the fourth most-visited city in Vietnam this year. Quang Ninh Province, renowned for the UNESCO World Heritage site Ha Long Bay, follows in the top five with three million international arrivals. These destinations showcase the broad appeal of Vietnam’s tourism, which encompasses natural beauty, rich cultural heritage, and modern infrastructure.
Record-Breaking Growth in International Arrivals
In the first ten months of 2023, Vietnam received a total of 14.1 million foreign tourists, reflecting a 41% increase year-over-year. Asia has remained the largest contributor to Vietnam’s tourism, accounting for nearly 80% of total international arrivals. Visitors from mainland China, South Korea, Japan, and Taiwan represent nearly 60% of the total, underscoring Vietnam’s popularity among Northeast Asian travelers. Notably, arrivals from China surged by 130%, while South Korea, Japan, and Taiwan also recorded impressive increases of 28.5%, 25%, and 60%, respectively.
European markets also showed significant growth, fueled by visa-free access for stays up to 45 days for nationals from several countries, including the U.K., France, Italy, and Germany. The number of European tourists increased substantially, with growth rates ranging from 20% to 80% across major markets. The start of the peak tourist season in October, which runs through April, is expected to bring a further influx of long-haul visitors from Europe and the U.S., helping Vietnam inch closer to its pre-pandemic tourism levels.
Vietnam’s appeal extends beyond Asia and Europe, with visitor numbers from Southeast Asia also climbing. Notable increases were seen from countries like Indonesia (86%) and the Philippines (65%). However, there was a 13% decline in Thai visitors, marking an exception to the overall upward trend in Southeast Asian arrivals.
Vietnam’s Tourism Goals for 2023 and Future Prospects
As the tourism sector recovers, Vietnam is on track to meet its goal of 18 million international arrivals in 2023, a target that would bring the country close to its pre-COVID visitor levels. With just over 3.9 million more arrivals needed in the final months of the year, Vietnam’s tourism authorities are optimistic about achieving this milestone. October marks the beginning of the high season, with an expected surge in tourists from Europe and other regions seeking to escape colder climates.
To support this growth, the Vietnamese government and local tourism boards continue to invest in infrastructure improvements, international partnerships, and marketing campaigns targeting key markets worldwide. Enhanced tourism offerings, streamlined visa policies, and a strategic focus on cultural and natural attractions are all part of Vietnam’s broader plan to reinforce its position as a top destination in Southeast Asia.
Hanoi’s rise as the leading destination for foreign tourists in Vietnam, surpassing Ho Chi Minh City, signifies a dynamic shift in the country’s tourism landscape. With popular beach destinations like Khanh Hoa and Da Nang contributing to the overall growth, Vietnam’s tourism industry is thriving and expanding into new markets. As the country enters its peak travel season, continued investments in infrastructure, improved connectivity, and targeted marketing strategies are expected to bolster Vietnam’s appeal to international visitors.
Vietnam’s ability to draw tourists from both Asia and Europe, along with emerging Southeast Asian markets, highlights the nation’s robust tourism sector. With favorable visa policies and a focus on diverse travel experiences, Vietnam is well-positioned to achieve its tourism goals for 2023 and continue building on this momentum in the years to come. The success of Hanoi, HCMC, and other destinations showcases Vietnam’s potential as a versatile and attractive choice for global travelers seeking unique cultural experiences, natural beauty, and a welcoming atmosphere.
Vietnam’s Tourism Goals for 2023 and Future Prospects
As the tourism sector recovers, Vietnam is on track to meet its goal of 18 million international arrivals in 2023, a target that would bring the country close to its pre-COVID visitor levels. With just over 3.9 million more arrivals needed in the final months of the year, Vietnam’s tourism authorities are optimistic about achieving this milestone. October marks the beginning of the high season, with an expected surge in tourists from Europe and other regions seeking to escape colder climates.
To support this growth, the Vietnamese government and local tourism boards continue to invest in infrastructure improvements, international partnerships, and marketing campaigns targeting key markets worldwide. Enhanced tourism offerings, streamlined visa policies, and a strategic focus on cultural and natural attractions are all part of Vietnam’s broader plan to reinforce its position as a top destination in Southeast Asia.
Hanoi’s rise as the leading destination for foreign tourists in Vietnam, surpassing Ho Chi Minh City, signifies a dynamic shift in the country’s tourism landscape. With popular beach destinations like Khanh Hoa and Da Nang contributing to the overall growth, Vietnam’s tourism industry is thriving and expanding into new markets. As the country enters its peak travel season, continued investments in infrastructure, improved connectivity, and targeted marketing strategies are expected to bolster Vietnam’s appeal to international visitors.
Vietnam’s ability to draw tourists from both Asia and Europe, along with emerging Southeast Asian markets, highlights the nation’s robust tourism sector. With favorable visa policies and a focus on diverse travel experiences, Vietnam is well-positioned to achieve its tourism goals for 2023 and continue building on this momentum in the years to come. The success of Hanoi, HCMC, and other destinations showcases Vietnam’s potential as a versatile and attractive choice for global travelers seeking unique cultural experiences, natural beauty, and a welcoming atmosphere.
Tags: Hanoi, Ho Chi Minh City, foreign tourists, Vietnam’s tourism, Southeast Asian markets, Europe