Promising drama, intrigue and seductive mystery, Mystery Voyage is a new travel competition set to the gorgeous backdrop of the sultry Mediterranean. A group of travelers aboard Brilliant Lady find themselves immersed in the world of a fictional, high-stakes murder mystery plot. Faced with everything from jewelry heists and stolen artwork to kidnapped travelers or uncovering a mole, the cast must collaborate and compete to assemble clues and solve crimes each week. The motley crew of suspects will encompass everyone from past reality competition challengers to docuseries stars and unsuspected personalities. With new information surfacing weekly, alliances may form, but the sleuths will soon learn that trusting anyone becomes impossible.
Richard Branson, Founder of the Virgin Group said, “I’ve always loved solving problems and puzzles, and have been known to be up for a game of chess. Solving a good mystery is much like that, and with our beautiful Lady Ships as the film set, we’re bringing that romantic, mysterious, Hollywood feel to the high-seas.”
The fascinating series concept was developed for Virgin Voyages by SuperBloom and Purveyors of Pop, two powerhouses that combined their unique expertise in brand marketing and non-scripted television. SuperBloom, an independent creative company, is built to unearth the unexpected. Purveyors of Pop is the non-scripted producer behind reality franchises like Real Housewives, Ex on The Beach and Married To Medicine.
Matching the radiant elements of Brilliant Lady are the aspirational and scenic backdrops of the Greek Isles and Turkey. These are the two anticipated off-ship sets for Mystery on the Voyage and Virgin Voyages regularly offers sailings to both. Its seven-night “Greek Island Glow” calls on the iconic ports of Mykonos and Santorini along with Bodrum, a seaside town teeming with gothic architecture, warm hospitality, outdoor bazaars and idyllic vacation vibes.
When the high-profile cast of mystery sleuths aren’t investigating, they’ll have their run of the 110,000-ton ship and anything can be a clue. Afternoon tea at Sip, mud baths at the mermaid-inspired Redemption Spa, PJ soirees under the stars, and epic Scarlet Night parties might just be the place the contestants find their next leads. At the very least, the social backdrops offer opportunities for the cast to strategize and form alliances, and for audiences to get a sneak peek into the world of Virgin Voyages.
Hitting the high seas in September of 2025, Brilliant Lady will embark on the ultimate cross-country sea trip with a series of longer itineraries. As the final ship in Virgin Voyages’ current fleet, her inaugural season will take Sailors on an American adventure. Routes include New York City to Bermuda and Canada; Los Angeles to Mexico; Miami to the ABC Islands; Seattle to Alaska; and one epic, 16-night voyage through the Panama Canal with stops in Costa Rica and Guatemala.
Nathan Rosenberg, Chief Brand Officer for Virgin Voyages, said, “Virgin’s known for pushing the bounds of creativity and this is just another example of that. I’m a huge fan of unscripted mysteries, and this fun concept, paired with how the ship will come alive on screen, is just so characteristic of the Virgin brand.”
Over the past three years, the awards and real Sailor feedback have proven that cruising with Virgin is an experience unlike any other on the high seas. Not only will this cast of characters have the first chance to set sail aboard our new flagship vessel, but soon after, travelers around the world will be able embark on more than 30 new itineraries and understand why she’s Brilliant.”
The series is currently in casting and packaging. For more information, please contact Adam Milano, adam.milano@superbloomhouse.com.
Tags: Richard Branson, Virgin Group, Nathan Rosenberg, Virgin Voyages