The sweepstakes aligns with USTOA’s “Picture Yourself In…” campaign in collaboration with Turkish Airlines, travel insurer Crum & Forster, and destination partners China National Tourist Office New York, Colombia the country of beauty, and Only in Madrid, to inspire travelers to picture themselves wearing fashions purchased in destinations they visit, sustaining the artisans and small businesses that keep local economies thriving.
Now open for entry, US residents ages 21 or older can enter the USTOA “Picture Yourself In…” Sweepstakes by completing and submitting the official entry form, including full name, city, state, and email address. The sweepstakes will be open through October 31, 2024. Entries are limited to one per person during the entire sweepstakes period.
“USTOA is excited to shine a light on the stylish aspects of traveling sustainably,” said Terry Dale, president and CEO of USTOA. “When you’re purposeful about your purchases, your travel adventures live on in your everyday life. Imagine pulling a piece from your closet and immediately recalling the sights, rhythms, tastes, and echoes of a foreign land. Not to mention the people you met – perhaps even the artisans whose hands carefully crafted what you’re about to wear.”
Dale continued, “This sweepstakes encourages consumers to consider the good they can do when they shop local, not only at home but around the world. We’re proud that our tour operators showcase authentic shopping opportunities and help travelers find items to cherish long after they return home.”
To kick off the sweepstakes in a fun and engaging way, USTOA was on-site at Eastern Market in Detroit, Michigan, on September 14 inviting shoppers to virtually transport themselves to China, Colombia, and Madrid, Spain, and adorn themselves in traditional apparel via the magic of an AR (augmented reality) Mirror, powered by ZERO10. By seeing themselves in these wonderful destinations, wearing or carrying beautifully made things like a Chinese Hanfu, a Spanish silk mantón, or a macramé bucket bag from Colombia, participants were encouraged to think about souvenir shopping in new ways. Artisan-made wearables from around the globe are an investment that will elicit memories and spark joy for years to come.
Tags: USTOA