In my recent article, Sports Tourism’s Moment: Real Life, No Screens, Big Money, I talk about how in-person sporting events are some of the last great communal gathering spots. We travel en masse to take-in competition, cheer on our teams and experience life. As a result, sports tourism has become an absolute economic juggernaut for the travel industry.

And as we are in the thick of the 2024 Paris Olympics, now is the perfect time to dive deeper into the sector of sports and entertainment tourism.

Hear two professionals discuss this topic at Skift Global Forum next month on September 17-19 in New York City.