Σελίδες

Δευτέρα 1 Ιουνίου 2020

Consumer confidence in the context of COVID-19




Impact of coronavirus on consumer expectations of brands ...


As some cities and stores begin to reopen, how are people reacting? What is the state of consumer confidence, where are early indicators of a rebound, and how are shopping behaviors continually changing?

To provide ongoing answers, DISQO is now sharing the third edition of its Consumer Confidence Study. Since March, DISQO has conducted a weekly survey of select DISQO Audience members, seeking to understand:

  • Shifts in reported online shopping behaviors
  • Engagement in everyday consumer activities
  • Outlook for future engagement in consumer activities
  • Concerns that may impact consumer confidence
  • Overall spending shifts

Each week, over 10,000 people shared their perspectives. In this report, company is sharing observed trends over the first nine weeks, as well as a deeper look into the 9th survey, which concluded on May 18th. As further editions of the study are conducted, and we continue to track consumer confidence over time, updates will be made available.



Tags: DISQO