Europe - BRICs' grand shopping tour of Europe

• The BRIC nations (Brazil, Russia, India and China) are embracing

shopping tourism in key European destinations.

• The fast-growing affluent and middle classes of BRIC countries

can find a wider selection of their favourite foreign brands and

cheaper prices in Europe due to high import taxes back home.

• The European Travel Commission estimates Chinese visitors to

Europe reserve one third of their holiday budget for shopping.

Europe - BRICs' grand shopping tour of Europe

Enticing BRIC visitors

• Paris is the key shopping destination for all BRICs, but London, Frankfurt, Milan and Madrid are

all competing for BRIC shoppers.

• Shopping villages and large department stores in these cities have recruited staff speaking BRIC

languages and offer easy payment options including domestic credit cards from these countries.

• Other developments include department store mobile apps in Russian and Mandarin.

• Many European retailers work closely with BRIC tour operators to be included in their tours. For

example, 95% of Chinese visitors of Louis Vuitton shops in Paris are on organised tours