In 2026, pursuing and accelerating network expansion, capturing demand across more destinations, and responding faster to shifting traveler behaviors and expectations are priorities for key hospitality players. Accor continues its strategic growth plan advancing a bold vision to bring its world-leading hospitality brands to new and established markets. We unveil a significant line-up of new destinations set to open throughout 2026—strengthening our presence with a dynamic array of hotels, resorts, and hospitality offerings. With a portfolio encompassing more than 45 brands, Accor plans to open approximately 350 new addresses over the next 12 months. This expansion targets high-value destinations ranging from the vibrant hubs of Shanghai and Miami to the cultural centers of Melbourne and Venice, and more.
Given that the newsletter is 100% Accor focused on openings, I don’t think that you need to have a “general” intro as it doesn’t bring a particular insight – the main message is what follows on Accor openings. But if you do want to keep the general intro, you will see the edits here. |
