“Winston-Salem is a diversified, dynamic and growing community that benefits from strong demand generators and a growing number of visitors,” said Joe Smith, managing partner, 1754 Properties. “We look forward to working with community leaders to help solidify Winston-Salem’s position in the market as the go-to destination for southeastern travelers looking for a unique stay and a special experience.”
The hotel is near several universities, including Wake Forest University and the University of North Carolina, as well as the Innovation Quarter, 200-plus office buildings and corporate headquarters such as Reynolds American Inc., Hanes, AON, BB&T, Pepsi, Krispy Kreme and Jet Zero. The pet-friendly property has direct access to the Benton Convention Center via a climate-controlled walkway.
Hotel amenities include more than 14,000 sq. ft. of meeting space, an indoor swimming pool, a 24/7 fitness center, Butcher & Bull restaurant and digital check-in.
1754 Properties plans to invest more than $5 million in the hotel to upgrade the meeting space, hallways and infrastructure.
“We have been interested in the North Carolina market for some time, and the Marriott Winston-Salem was the perfect opportunity to acquire a well-performing asset in an impossible-to-replicate location that has very positive economic trends and a vibrant city,” said Marcos Casillas, managing director, 1754 Properties. “Following the completion of the impending renovation, the hotel will regain ‘like-new’ status, making it the ideal choice for business and leisure travelers to the area.
Tags: Joe Smith, 1754 Properties, Marcos Casillas, Hospitality Ventures Management Group (HVMG), Marriott Winston‑Salem