During the market, which is renowned for being a melting pot of cultural exchange and business opportunities in the travel industry, Oman showcased its unique blend of ancient heritage and modern attractions. H.E. Dr. Ahmed Mohsin Al Ghassani emphasized the importance of Dhofar as a key destination within Oman, known for its lush landscapes, historical sites, and the annual Khareef (monsoon) season which attracts tourists seeking a cooler climate in the Middle East.
The Undersecretary of Tourism detailed Oman’s broader tourism strategy which focuses on sustainability and cultural tourism. He highlighted recent initiatives designed to enhance the visitor experience while preserving the natural environment and cultural integrity of the region. These include developments in eco-tourism and the promotion of lesser-known destinations that offer unique cultural and natural attractions.
Oman’s participation at ATM Dubai also included discussions on improving connectivity and infrastructure to support the growing number of visitors. The country has been making significant investments in its transportation networks and accommodation facilities, aiming to make travel within the Sultanate as seamless as possible.
The event provided a platform for Oman to forge and strengthen partnerships with global travel and tourism leaders. The insights shared by Omani officials were well-received, underscoring the country’s commitment to becoming a leading destination for cultural and ecological tourism.
As the Arabian Travel Market concluded, the Sultanate of Oman stood out for its thoughtful approach to tourism development and its readiness to welcome the world with open arms. The presence of high-ranking officials underscored the importance of the sector to Oman’s economic diversification plans and its potential to contribute significantly to the country’s growth in the coming years.
Tags: H.E. Dr. Ahmed Mohsin Al Ghassani, Dhofar Municipality, Sultanate of Oman, ATM Dubai 2024