MCLEAN, Va. - Homewood Suites by Hilton and Home2 Suites by Hilton, Hilton Worldwide's (NYSE: HLT) award-winning all-suite, extended-stay hotel brands, are challenging men to become "Weekend Escape Artists" as part of their current "Travel MANager" campaign. Reflecting the results of a study conducted by Wakefield Research* that reported 90 percent of women desire to have their significant other plan a vacation, the Weekend Escape Artist campaign empowers men with the tools and resources on one convenient digital hub,www.mencanplantravel.com, to orchestrate the perfect couple's weekend.
"Spontaneity is so important, and as women have clearly demonstrated a desire to travel with their significant other, Homewood Suites and Home2 Suites want to help guys tap into their inner Travel MANager," said Adrian Kurre, global head of Homewood Suites by Hilton and Home2 Suites by Hilton. "Weekend Escape Artists are men who can plan a surprise trip taking all details into account, and we're helping make this turn-key by providing inspiration, expert tips, advice, and great deals for the perfect getaway."
The message for guys is loud and clear: women want them to put on their travel-planning pants. Additional survey results indicated that 80 percent of women would prefer a surprise getaway over jewelry. And even though 77 percent of women felt men are more likely to make a travel blunder while planning, almost all of them (91 percent) agree that thoughtful gestures during the trip are more important than a perfect one.
To further guide men, Homewood Suites and Home2 Suites have brought together a group of Weekend Escape Artists consisting of leading male bloggers who are the experts on helping guys become better men and will provide advice, tips and sample itineraries on the Travel MANager hub, www.mencanplantravel.com.The Weekend Escape Artists include:
- Joe Miragliotta - A self-proclaimed coffee, travel, and social media addict, you can usually find Joe at his local gym or coffee shop in LA working the day away on his blog, Joe's Daily which features news in men's fashion, gadgets, travel, food & drink, art & design, entertainment and more.
- Lamar Tyler - Armed with a passion for empowering married couples, Lamar and his wife Ronnie of Black and Married with Kids, have been featured in Ebony Magazine's Power 100 list of the country's most influential African-Americans.
- Victor Macias - An entrepreneur since age nine, Victor has launched a number of online businesses since high school, with his latest venture:Male Standard, an online community that offers men the opportunity to become the best version of themselves while focusing on grooming.
- William Sweeney - Born and raised in Queens, NYC and a die-hard Mets fan, William aka Bill became a stay-at-home dad eight years ago to run Guy and the Blog, take care of the kids and the house, run a kiddie shuttle, and when there's time, squeeze in some platform tennis.
In addition to this couples-travel focused campaign, Homewood Suites and Home2 Suites recently launched another campaign under the Travel MANager program called "Dad Time," encouraging fathers to take the reins and plan travel with their kids.
Homewood Suites and Home2 Suites by Hilton participates in Hilton HHonors®, the only hotel loyalty program that allows members to earn Points & Miles® on the same stay and No Blackout Dates on reward stays. HHonors members always get our lowest price with our Best Price Guarantee, along with HHonors Points, digital check-in and no booking fees only when they book directly through Hilton.com. For more information or to make a reservation, visit Homewood Suites by Hilton orHome2 Suites by Hilton.
* Wakefield Research surveyed 1,000 U.S. women ages 18+ who are married or living as married. The survey was conducted between March 16 and March 24, 2016, using an email invitation and online survey, with an overall margin of error of three percent.
