ABU DHABI - Abu Dhabi
Tourism & Culture Authority and TUI, one of the world's leading leisure
travel companies, have teamed up to stage a month long destination campaign in
New Delhi to further bolster Indian visitor numbers to the emirate.
It is the first
large-scale consumer facing activation for TCA Abu Dhabi in the Republic since
opening its dedicated promotions office there early this year and reinforces
the two organisations’ commitment to the Indian market - the largest overseas
catchment for the emirate this year in terms of hotel guests.
Dubbed ‘Abu Dhabi Month’,
the campaign, which runs throughout August in the dedicated TUI flagship store
at the Indian capital’s hugely popular Select Citywalk Mall, will see a number
of marketing and online activations staged, including in-store branding and
collateral as well as Abu Dhabi
banners on the TUI website and a joint e-marketing campaign.
“With much more to see and
do in Abu Dhabi as well as increased air access from the country following
Etihad Airways’ equity stake in Jet Airways, we expect to see strong growth in
the number of Indian guests choosing the emirate as their preferred holiday
destination,” said Mr. Bejan Dinshaw, Country Manager – India, TCA Abu Dhabi.
“As such, our first major consumer focussed activation couldn’t have come at a
better time and by harnessing TUI India ’s extensive knowledge, we are
forging a strong partnership to bring compelling packaging opportunities to
market.”
In the first six months of
2013, some 80,179 Indian nationals stayed in Abu Dhabi ’s 145 hotels and hotel apartments -
a 22% rise on last year. They accounted for 334,238 guest nights – up 43% on
2012 and stayed an average of 4.17 nights – an increase of 17%.
Mr. Sunil Hasija,
Executive Director, TUI India ,
said robust growth to Abu Dhabi from India was
evidence of the emirate’s rapidly evolving leisure and business tourism
offering, which is being increasingly factored into consumers’ travel
decisions.
“It gives us immense
pleasure to partner with Abu Dhabi Tourism & Culture Authority. We see Abu Dhabi as a
destination with tremendous potential for tourism. We wish to leverage our
relationship with the authority to tap customers and position Abu Dhabi as a vibrant destination in the UAE