Modern
luxury line Celebrity Cruises is shaking up the bar scene onboard by
significantly expanding its selections of the beverage world’s
favorite comeback kid – the cocktail – with a selection of 30
entirely new craft cocktails offered exclusively on Celebrity’s
ships.
Already
known for its popular Molecular Bar and Martini Bars, Celebrity’s
new craft
cocktailexperience
was developed through an alliance with artisanal cocktail developers
Hawthorn Beverage Group, founded by noted cocktail creator Josh Durr.
The
new craft cocktails blend vintage-style liqueurs with fresh
ingredients, organic juices and the finest artisanal spirits,
resulting in a combination of new-school libations and updated
old-school favorites. A new line-up of “zero-proof”
(non-alcoholic) cocktails also will be introduced – ‘Sparkling
Mint Lemonade’ or ‘Raspberry Fizz,’ anyone? – along with an
assortment of fine wines by the glass. Celebrity’s current list of
international beer selections will be expanded, too, to join
Celebrity’s industry-first offering of craft beers in an even more
well-rounded variety of styles, from pale ales and IPA’s to Belgian
ales and premium lagers.
Durr
attributes his success to focusing on three key pillars: staying
relevant and ahead of trends, masterfully developing cocktail
programs to provide brand-unique experiences, and joining forces with
staff to execute the programs with precise attention
to detail and quality.
Celebrity’s
guests will have the opportunity to indulge in the full, new craft
cocktail experience across its modern luxury fleet by the end of
2013.