Japan: The second largest export market to the country, whose visitors spent nearly $17 billion on travel and passenger fare exports in 2011. Japan is the fourth largest arrival market for the country generating around three million visitors or more each year since 1989.
South Korea: It is currently the 11th largest travel export market for the country ($3.8 billion). As an arrivals market, it currently ranks eighth, generating almost 1.2 million visitors.
China: The fastest growth market for the United States. China is the seventh largest travel export market to the country ($7.7 billion) and spending by Chinese has grown by more than 30 percent each year in seven of the last eight years. In terms of arrivals, China entered the top 10 list for the first time in 2011 and surpassed the one million visitor market for the first time. It is forecast to become the 5th largest market by 2014.
Each of these markets is unique and changing. How do you capture a larger share of these three top Asian markets? By better understanding them. How can you gain an understanding of the visitors from these three countries? One way is by registering to listen to the U.S. Department of Commerce Travel and Tourism Team webinars on Japan, China and Korea.
On April 3, the Commerce Travel and Tourism Team hosted the Japan webinar. On June 4, they hosted the South Korean webinar. When broadcast on June 21, the China webinar had the largest number of listeners of any webinar the Commerce Travel and Tourism Team has hosted.
